How to choose keywords for ASO positioning
Posted: Sat Dec 28, 2024 5:18 am
At Web Positioning Salamanca today we want to talk to you about how to choose keywords for ASO positioning . We have talked about ASO before, it is the process of optimizing mobile applications to position them better in the results of the app stores, by doing so you will gain visibility with your potential clients. Keep reading and learn more about this important topic today.
Importance of keywords
Keywords are important for ASO, they should be placed in the title and description of your app. But you should not fall into keyword stuffing. Just like in SEO, if a keyword is repeated a lot, it is best to resort to synonyms or other ways of saying things.
All app stores work with algorithms and these take into account traditional search methods, i.e. keywords.
Apps that contain keywords in their name rank 10.3% better than those that don't. And while that percentage may seem small, it's important in a world as competitive as the app store.
Titles on the App Store can be up to 255 characters long, so you can cameroon telegram phone numbers plenty of keywords and phrases, but avoid filling this space with keywords, which will give a bad impression. Ultimately, these titles are cut off at 23 characters with spaces on the App Store and 30 on Google Play.
Make sure your app name is short and clear, and use characters that are useful for friendly URLs, this applies mainly to the App Store, special characters and symbols can cause problems with your ASO.
How to find and choose keywords for ASO positioning
There are many tools that can help you find the best keywords for your app, platforms such as MobileDevHQ, AppTweak, Sensor Tower, Mobile Analytics for Google Apps, Search Man, Mobile Action, Apple App Analytics, Appcodes, App Annie, Gummicube, App Mind, among others.
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These tools will help you see some of your competitors' keywords, find some new ones, and much more. Visit each one and consider which ones fit your needs and budget. You can also take advantage of basic tools like Google KeyWord Planner or Google Trends, which will help you understand the market.
Even keyword suggestions in app stores can be very helpful - this is the auto-completion that these apps give you when you search for a term.
You can also take advantage of some of the tools we mentioned, the Analytics tools, to analyze the functioning of your app , how it is installed and used. This study will also help you find keywords, since you will be able to know which words led the person to install your application.
What is a good keyword
Many newbies in ASO positioning make the mistake of choosing keywords based on the search volume of the keywords, but the reality is that this is the last thing you should take into account, these are some of the aspects that you should prioritize.
Relevance – How relevant is the keyword to your app, i.e. if someone searches for that keyword how likely is it that they will download your app. For example, ranking for the keyword “dog” is good, but if you have a dog training app, it would be better to rank for “dog training”.
Competition : If a keyword has too much competition, you'll be wasting your time, because if you rank 100 for a very relevant keyword, no one will see you, no one will search that far for an app. It's best to rank in the top 10 for your keywords.
Searches: You can also choose a keyword based on the number of searches it gets.
Post: How to identify your competitors' keywords?
Every keyword research tool will be able to help you measure competition and searches. Apply the criteria we just mentioned and you should have no problem ranking.
Importance of keywords
Keywords are important for ASO, they should be placed in the title and description of your app. But you should not fall into keyword stuffing. Just like in SEO, if a keyword is repeated a lot, it is best to resort to synonyms or other ways of saying things.
All app stores work with algorithms and these take into account traditional search methods, i.e. keywords.
Apps that contain keywords in their name rank 10.3% better than those that don't. And while that percentage may seem small, it's important in a world as competitive as the app store.
Titles on the App Store can be up to 255 characters long, so you can cameroon telegram phone numbers plenty of keywords and phrases, but avoid filling this space with keywords, which will give a bad impression. Ultimately, these titles are cut off at 23 characters with spaces on the App Store and 30 on Google Play.
Make sure your app name is short and clear, and use characters that are useful for friendly URLs, this applies mainly to the App Store, special characters and symbols can cause problems with your ASO.
How to find and choose keywords for ASO positioning
There are many tools that can help you find the best keywords for your app, platforms such as MobileDevHQ, AppTweak, Sensor Tower, Mobile Analytics for Google Apps, Search Man, Mobile Action, Apple App Analytics, Appcodes, App Annie, Gummicube, App Mind, among others.
Post: 8 basic HTML elements for SEO
These tools will help you see some of your competitors' keywords, find some new ones, and much more. Visit each one and consider which ones fit your needs and budget. You can also take advantage of basic tools like Google KeyWord Planner or Google Trends, which will help you understand the market.
Even keyword suggestions in app stores can be very helpful - this is the auto-completion that these apps give you when you search for a term.
You can also take advantage of some of the tools we mentioned, the Analytics tools, to analyze the functioning of your app , how it is installed and used. This study will also help you find keywords, since you will be able to know which words led the person to install your application.
What is a good keyword
Many newbies in ASO positioning make the mistake of choosing keywords based on the search volume of the keywords, but the reality is that this is the last thing you should take into account, these are some of the aspects that you should prioritize.
Relevance – How relevant is the keyword to your app, i.e. if someone searches for that keyword how likely is it that they will download your app. For example, ranking for the keyword “dog” is good, but if you have a dog training app, it would be better to rank for “dog training”.
Competition : If a keyword has too much competition, you'll be wasting your time, because if you rank 100 for a very relevant keyword, no one will see you, no one will search that far for an app. It's best to rank in the top 10 for your keywords.
Searches: You can also choose a keyword based on the number of searches it gets.
Post: How to identify your competitors' keywords?
Every keyword research tool will be able to help you measure competition and searches. Apply the criteria we just mentioned and you should have no problem ranking.