Advertising on Instagram stories…
Posted: Sat Dec 28, 2024 5:18 am
As is well known, Instagram is the network of the moment. We don't know for how long because things on social networks change, and they change quickly, but without a doubt, it is the network that is growing the most and the best.
Together with their “sisters” Facebook and WhatsApp , they have formed a “social family” that is present among practically all digital users.
First, it was Facebook that monetized the advertising theme on its network; and now it will be Instagram that includes “advertising” in the middle of its stories in a way that it currently does not have. As you know, since the news broke some time ago, from the beginning of 2019 WhatsApp will introduce ads in its “statuses” . Therefore, the three platforms have or will have the power to attract companies for advertising that they did not have before. It remains to be seen iraq telegram data whether this new functionality, in addition to generating more income, also generates losses in terms of users. And one of the main complaints of users is the excessive advertising content on social networks.
Experts say that social media is starting to wear off. News like the Facebook Analytics scandal or the excess of advertising have made young people, for the first time since they were created, start to show their weariness with the networks.
Although it may seem that there is already advertising in stories, first in the feed and then in the stories themselves, what Instagram is now incorporating is the possibility that company pages (that we don't even follow) can promote "stories" among users. If you look closely, it would be practically the same as the formula they already use in Facebook post promotions.
Called “promote” , these ads for business accounts will be displayed for a limited time, following the successful pattern of stories. As I mentioned, it will not matter if we do not follow that business page, since it will be able to show us its advertising in the same way.
Companies will be able to select different characteristics, such as user location or automatically targeting users similar to their followers.
Like almost all changes in social networks , they will occur sequentially, that is, they will start with a representation of accounts and gradually incorporate the change globally.
Together with their “sisters” Facebook and WhatsApp , they have formed a “social family” that is present among practically all digital users.
First, it was Facebook that monetized the advertising theme on its network; and now it will be Instagram that includes “advertising” in the middle of its stories in a way that it currently does not have. As you know, since the news broke some time ago, from the beginning of 2019 WhatsApp will introduce ads in its “statuses” . Therefore, the three platforms have or will have the power to attract companies for advertising that they did not have before. It remains to be seen iraq telegram data whether this new functionality, in addition to generating more income, also generates losses in terms of users. And one of the main complaints of users is the excessive advertising content on social networks.
Experts say that social media is starting to wear off. News like the Facebook Analytics scandal or the excess of advertising have made young people, for the first time since they were created, start to show their weariness with the networks.
Although it may seem that there is already advertising in stories, first in the feed and then in the stories themselves, what Instagram is now incorporating is the possibility that company pages (that we don't even follow) can promote "stories" among users. If you look closely, it would be practically the same as the formula they already use in Facebook post promotions.
Called “promote” , these ads for business accounts will be displayed for a limited time, following the successful pattern of stories. As I mentioned, it will not matter if we do not follow that business page, since it will be able to show us its advertising in the same way.
Companies will be able to select different characteristics, such as user location or automatically targeting users similar to their followers.
Like almost all changes in social networks , they will occur sequentially, that is, they will start with a representation of accounts and gradually incorporate the change globally.