An important part of SEO work is knowing who else is in your niche and what actions they take. Knowing how to identify your competitors' keywords will help you understand how these sites attract traffic. At Posicionamiento Web Salamanca we explain the steps you must follow to do so.
Put your strategy into action
Keyword research is an essential step in a content marketing strategy. Through this process, you check which keywords can work, those for which you want to rank, or those that are already ranked.
It will also help you understand what your competitors are doing and what keywords they are working with.
The analysis will give you an overview of the market situation and your bulgaria telegram lead within it. All the information it provides is valuable and will allow you to define the next steps in your content strategy.
Competitor SEO Analysis: Why Do You Need to Know Which Keywords They're Using?
When it comes to seeking better web positioning , it is clear that you are not the only one who wants it. In the process, you will be faced with a large number of sites that also want to stand out in search engines.
That's why SEO analysis of competitors should be a constant practice. This way you will identify what they are doing, their strengths and weaknesses. And for your own site, the opportunities that this represents.
From an SEO perspective, this analysis is very broad. It can include, for example, the study of the backlinks you receive or the competitiveness of the keywords you use, among other factors.
This time we focus on keyword analysis. Why are you interested in knowing them?
Knowing your competitors' keywords allows you to identify which terms are generating traffic for them. It also helps you better understand their content strategy. You can use this information to improve your own.
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By analyzing keywords, you will get ideas for improving your own content. You will find ideas for new posts or for improving the ones you already have.
On the other hand, you may find terms that you may have overlooked and that can be included in your content plan.
The keyword analysis tools available will allow you to carry out a detailed study. You will know how many keywords they have positioned, which ones they are, if they compete with the same terms they use and who has the best ranking with these.
How to know who your competitors are?
To see your competitors' keywords , you first need to know who you're up against. Remember that there are not only direct competitors, but also indirect and semantic ones.
Indirect ones are those who do not sell the same product as you or are aimed at a different audience. While semantic ones are those who provide information of interest to the niche; without this meaning that they are sellers.
There are different methods to identify them, for example:
Do a Google search for the keywords you are interested in and see who is ranking.
Use tools like Similarweb that will show you sites similar to yours.
Research the competition on sites like Ubersuggest or SEMRush, they also allow you to see sites with the same theme
Look at who your audience follows on social media and forums.
Through backlink analysis you can also identify your competition.