New perspectives on the energy transition
Posted: Sat Dec 28, 2024 4:26 am
In the past few weeks, ExxonMobil, seen by many as the last oil and gas company standing without a meaningful net-zero target, committed to a 2050 net-zero target.
The energy transition is progressing quickly. Shell and Eni committed to reducing ‘indirect emissions’, and even early converts such as Danish company Ørsted reap the rewards from their renewable initiatives (despite the recently placid skies). With this huge increase in activity in the past few years, it’s unsurprising that thought leadership on the issue is hard to avoid.
But with such a vast topic, many companies fall into the trap of trying to cover every angle, viewpoint and sector and end up with content that’s too broad and insight that’s stretched too thinly. The impact is lost and readers are left unsatisfied.
But there are some outliers – organisations that have built credibility and command authority through the depth of their insight and a sustained approach. Companies such as DNV and IEA produce wide-reaching reports on the energy transition every year, demonstrating their own expertise and incorporating outside perspectives that build trust.
So how do you have an impact without the resources or capabilities to cover all corners?
Brands that can articulate their view on the energy transition will brazil mobile phone numbers database need to keep their fingers on the pulse and respond to changing situations quickly, or they risk being left behind. The question that now needs to be answered is ‘How?’ rather than ‘What if?’. Talent and technology, meanwhile, will become vital lenses through which to view this time of change as companies readjust their business models, according to FT Longitude editor-in-chief Sean Kearns.
“Gaps and grey areas will emerge as we strive for net zero. Just as many leaders look to their peers for best practice on net-zero strategies, they will also need to update their risk radars: on talent, technology and climate.”
Sonja Caymaz, senior editor, in her recent article
How do firms hire talent for roles that don’t yet exist? Is carbon capture and storage a viable investment in the transition to a greener future? Are firms that are striving for net zero making themselves vulnerable to other changes? These are the questions that business leaders will be asking themselves in the months to come.
The energy transition is progressing quickly. Shell and Eni committed to reducing ‘indirect emissions’, and even early converts such as Danish company Ørsted reap the rewards from their renewable initiatives (despite the recently placid skies). With this huge increase in activity in the past few years, it’s unsurprising that thought leadership on the issue is hard to avoid.
But with such a vast topic, many companies fall into the trap of trying to cover every angle, viewpoint and sector and end up with content that’s too broad and insight that’s stretched too thinly. The impact is lost and readers are left unsatisfied.
But there are some outliers – organisations that have built credibility and command authority through the depth of their insight and a sustained approach. Companies such as DNV and IEA produce wide-reaching reports on the energy transition every year, demonstrating their own expertise and incorporating outside perspectives that build trust.
So how do you have an impact without the resources or capabilities to cover all corners?
Brands that can articulate their view on the energy transition will brazil mobile phone numbers database need to keep their fingers on the pulse and respond to changing situations quickly, or they risk being left behind. The question that now needs to be answered is ‘How?’ rather than ‘What if?’. Talent and technology, meanwhile, will become vital lenses through which to view this time of change as companies readjust their business models, according to FT Longitude editor-in-chief Sean Kearns.
“Gaps and grey areas will emerge as we strive for net zero. Just as many leaders look to their peers for best practice on net-zero strategies, they will also need to update their risk radars: on talent, technology and climate.”
Sonja Caymaz, senior editor, in her recent article
How do firms hire talent for roles that don’t yet exist? Is carbon capture and storage a viable investment in the transition to a greener future? Are firms that are striving for net zero making themselves vulnerable to other changes? These are the questions that business leaders will be asking themselves in the months to come.