the market leader and expert to provide that insights also to other stakeholders

[Jahangir655]

Marte Gran Kristoffersen: Yeah, it’s all about relationships, isn’t it? So we work very actively in providing these insights on a regular basis and continue the dialogue together with the journalists of the top tier magazines and trade magazines that we’re targeting. For us, it’s important that we also monitor what’s going out externally so that what we investigate and what we analyse also makes sense in the future and can provide them with seasonal topics, Black Friday, Christmas, anything that comes down to impacting people’s household finances. So we try to look for that in the content calendar as well to make sure that our insights are also seasonally and timely.

Rob Mitchell: So Marta, you talked a bit about the role that thought leadership plays in brand and media and the commercial side of the business as well. What about the corporate affairs angle? Is that an important goal as well?

Marte Gran Kristoffersen: It is. It’s very important for us being the market leader and expert to provide that insights also to other stakeholders, NGOs and policymakers. And based on the reports that we publish, we are invited in to speak to European commissions and other local authorities as well on how this develops.

So that is naturally a very important area for us to be visible in, to be part of telemarketing leads, brazil telephone number data those dialogues and be part of shaping the conversations when it comes to late payments. So we work quite actively with it. We invite them to be part of developing the content, to be part of developing the narrative and have broader discussions, so definitely something we work quite much with.

Rob Mitchell: So how important is it for Intrum to have a point of view on the topics that you talk about in your thought leadership? Or is it more important to have a neutral tone of voice?

Marte Gran Kristoffersen: I think both. Naturally, Intrum has a kind of position point of view. It is our voice and we need to make sure that the insights that we provide is credible and reliable, but also the neutral part is important for us to make sure that we can back up the insights and the results that we provide to the market. So both with having neutral partners supporting us with the concepts, like you in Longitude, but also backing up with external data from the ECB, Eurostat and other external data points to make sure that what we see on our side is also reflected in other surveys. That really strengthens the thought leadership agenda that we have, and then we can rather pinpoint and comment on the advice that we have for clients and corporates on moving ahead and navigating in the challenges.