This is especially useful for product listing ads on Google and Bing

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ncentivize shoppers with exclusive discounts: Offer a unique discount as part of the sequence to encourage shoppers to complete their purchases. Create urgency: Use scarcity tactics like “only a few items left” or “limited time discount” to encourage action. 17. Optimize Your Homepage, Product Pages, and Category Pages for SEO While this should be done throughout the year, there’s no better time to reap the benefits of optimized pages than during the holiday sales period.

There are a few things to consider when optimizing your pages: Add structured data: Implement product schema to help search engines identify important details like pricing, discounts, and availability on your pages. . Deploy internal anhui mobile phone numbers database links strategically: Make sure other pages on your site support your high-priority pages. Internal links from recent blog posts, relevant product pages, or FAQs can direct users and crawlers to your holiday shopping pages.

Improve your site’s UX: To engage users, prioritize accessibility , intuitive design, and fast loading times. Slow or difficult to navigate pages will likely result in high bounce rates during this high-traffic period. Optimize for mobile: On Black Friday 2023, 54% of online orders were completed on mobile devices, while on Thanksgiving Day, it was 59%. Make sure your homepage, product pages, and checkout process are mobile-friendly.