Pseudo-Articulation
Posted: Sat Dec 21, 2024 6:24 am
“Find” words or syllables in phrases describing your product that echo the name of your brand or simply characterize your product favorably.
Example: "We offer you Swiss watches!"
As we can see, here the pseudo-division unconventionally emphasizes the premium nature of the offer.
15. Font highlighting
Highlight the letters in the phrases describing your product that will form the brand name.
Example : " My Telephone Communication " .
With the proper frequency of ad impressions, font highlighting allows you to create a stable association between the essence of the service/product and the advertised brand. Often , marketing a priori pursues such a goal
16. Joint
Use repetitions at the boundaries of adjacent segments within a sentence.
Example: “They show the passage of time, but time has no power over them” (advertisement for Citizen watches).
This figure of speech expresses fluency and iron confidence.
17. Branded call-to-action
Occasionally, there is an opportunity to make your main call to action something unique and relevant to your company name.
Example: on the landing page for Nova Fitness, we used the call-to-action “Upgrade with us.”
On the one hand, it perfectly reflected the concept of the service - renewal/rejuvenation whatsapp number uk of the body through regular training under the supervision of experienced trainers. On the other hand, due to the consonance of the company name and the main call to action, memorability improved.
18. Pun
Give your advertising slogan an ambiguity that is beneficial to you, play with polysemantic words.
Example: "The World's Telephone" (BCL telecommunications system).
19. Citation distortion
Take a line from a popular movie, a hit song, or a well-known literary work and rework it to your advantage.
Example: "It's so easy to stop a moment!" (Kodak).
Here, advertisers played on the legendary phrase from Goethe’s Faust, which in the original sounds like: “Stop, moment!”
Example: "We offer you Swiss watches!"
As we can see, here the pseudo-division unconventionally emphasizes the premium nature of the offer.
15. Font highlighting
Highlight the letters in the phrases describing your product that will form the brand name.
Example : " My Telephone Communication " .
With the proper frequency of ad impressions, font highlighting allows you to create a stable association between the essence of the service/product and the advertised brand. Often , marketing a priori pursues such a goal
16. Joint
Use repetitions at the boundaries of adjacent segments within a sentence.
Example: “They show the passage of time, but time has no power over them” (advertisement for Citizen watches).
This figure of speech expresses fluency and iron confidence.
17. Branded call-to-action
Occasionally, there is an opportunity to make your main call to action something unique and relevant to your company name.
Example: on the landing page for Nova Fitness, we used the call-to-action “Upgrade with us.”
On the one hand, it perfectly reflected the concept of the service - renewal/rejuvenation whatsapp number uk of the body through regular training under the supervision of experienced trainers. On the other hand, due to the consonance of the company name and the main call to action, memorability improved.
18. Pun
Give your advertising slogan an ambiguity that is beneficial to you, play with polysemantic words.
Example: "The World's Telephone" (BCL telecommunications system).
19. Citation distortion
Take a line from a popular movie, a hit song, or a well-known literary work and rework it to your advantage.
Example: "It's so easy to stop a moment!" (Kodak).
Here, advertisers played on the legendary phrase from Goethe’s Faust, which in the original sounds like: “Stop, moment!”