Despite the Coronavirus: Working Effectively in Quarantine
Posted: Sat Dec 21, 2024 6:23 am
In this article, we will look at 15 principles that will allow you to increase your company's survivability and establish effective remote work.
We have tested them in practice. On the one hand, we have maintained the effectiveness of our work while switching to self-isolation. On the other hand, we have been cooperating with some of our employees remotely for years. So, we know what we are talking about.
Below we offer you recommendations both in terms of company management and at the level of organizing the work of individual employees.
Company management level
1. Business owners and managers, be not only competent and decisive "commanders", but also lively "political instructors"! Let's face it, due to the pandemic and its economic consequences, uncertainty about the future has settled in the hearts of many employees around the world. At the same time, business is war.
When storming difficult tasks, you must either go with a winning attitude, or not go at all.
Therefore, it is especially important for the head of the organization to monitor the fighting spirit of the employees. It is necessary to honestly and directly outline the prospects, choose the right words to convey the message to colleagues: "the situation is difficult, but everything is under control, we will break through!"
If this is not done, many remote employees will start to get nervous, look for a safety net - frantically study vacancies, cultivate freelance platforms, etc. Speculations will begin, reasoning in the spirit of "will we survive?" Naturally, this will have a far from positive effect on the quality of work.
2. Don't treat "small" clients with disdain. Especially if you work in the B2B segment. Small companies adapt to new conditions more easily, while larger businesses can be sluggish due to an inflated staff and bureaucratic red tape. It may turn out that your "small" clients will have a higher survival rate and will stay with you in difficult times when "the big guys fall off."
3. Diversify. A good investment portfolio consists of different assets whatsapp number list pdf that balance each other. Gold falls in price, but shares of a certain company grow, etc. Investors call this diversification.
And the people expressed this approach with a succinct proverb:
"A good housewife does not keep all her eggs in one basket."
It is especially important to use this principle now. Some industries are suffering more than others from the crisis that has begun. Therefore, it is important for companies operating in the B2B segment to try to work with clients from different industries.
Undoubtedly, niche development allows one to achieve a high level in a narrow sphere, having mastered many specific nuances, but it also makes the company a certain vulnerability. For example, how do advertising agencies that have niched exclusively in tourism or restaurants feel now?
That is why we work with clients from a wide range of industries. For example, our portfolio includes cases on marketing promotion of car services , distribution networks , blockchain platforms , cadastral companies and representatives of many other areas. Such diversification has allowed Marketing Up to remain a stable company in these difficult times. Accordingly, our employees can fully focus on solving clients' problems, being confident in their future.
4. Strictly define business processes. It is important to have clear regulations for employee interactions on typical tasks, for example, the sequence and hierarchy of approvals. The lack of clearly defined business processes has an extremely negative impact on the company's work even under normal conditions. However, when working remotely, this negative impact is greatly increased.
We have tested them in practice. On the one hand, we have maintained the effectiveness of our work while switching to self-isolation. On the other hand, we have been cooperating with some of our employees remotely for years. So, we know what we are talking about.
Below we offer you recommendations both in terms of company management and at the level of organizing the work of individual employees.
Company management level
1. Business owners and managers, be not only competent and decisive "commanders", but also lively "political instructors"! Let's face it, due to the pandemic and its economic consequences, uncertainty about the future has settled in the hearts of many employees around the world. At the same time, business is war.
When storming difficult tasks, you must either go with a winning attitude, or not go at all.
Therefore, it is especially important for the head of the organization to monitor the fighting spirit of the employees. It is necessary to honestly and directly outline the prospects, choose the right words to convey the message to colleagues: "the situation is difficult, but everything is under control, we will break through!"
If this is not done, many remote employees will start to get nervous, look for a safety net - frantically study vacancies, cultivate freelance platforms, etc. Speculations will begin, reasoning in the spirit of "will we survive?" Naturally, this will have a far from positive effect on the quality of work.
2. Don't treat "small" clients with disdain. Especially if you work in the B2B segment. Small companies adapt to new conditions more easily, while larger businesses can be sluggish due to an inflated staff and bureaucratic red tape. It may turn out that your "small" clients will have a higher survival rate and will stay with you in difficult times when "the big guys fall off."
3. Diversify. A good investment portfolio consists of different assets whatsapp number list pdf that balance each other. Gold falls in price, but shares of a certain company grow, etc. Investors call this diversification.
And the people expressed this approach with a succinct proverb:
"A good housewife does not keep all her eggs in one basket."
It is especially important to use this principle now. Some industries are suffering more than others from the crisis that has begun. Therefore, it is important for companies operating in the B2B segment to try to work with clients from different industries.
Undoubtedly, niche development allows one to achieve a high level in a narrow sphere, having mastered many specific nuances, but it also makes the company a certain vulnerability. For example, how do advertising agencies that have niched exclusively in tourism or restaurants feel now?
That is why we work with clients from a wide range of industries. For example, our portfolio includes cases on marketing promotion of car services , distribution networks , blockchain platforms , cadastral companies and representatives of many other areas. Such diversification has allowed Marketing Up to remain a stable company in these difficult times. Accordingly, our employees can fully focus on solving clients' problems, being confident in their future.
4. Strictly define business processes. It is important to have clear regulations for employee interactions on typical tasks, for example, the sequence and hierarchy of approvals. The lack of clearly defined business processes has an extremely negative impact on the company's work even under normal conditions. However, when working remotely, this negative impact is greatly increased.