It begs the question: As the SERPs diversify

[zihadhasan012]

Not necessarily actionable information, but definitely fun to stay on top of. Please let me know if there are any specific tweets I may have missed. See you all again tomorrow! PS. Please say hi if you see me! I can sometimes be shy. Unfortunately I don't have yellow shoes or anything like that, so it will be like picking a needle out of a haystack We've heard a lot of speculation lately about the future of rankings – the SERPs are clearly evolving, and what was once a simple list of 10 results has gradually become personalized, localized, and wikified.


It begs the question: As the SERPs diversify, do rankings matter united arab emirates mobile phone numbers database as much as they used to? Recently, I had an opportunity to collect some data on this question. Earlier this year, a client suffered a ranking drop for their primary keyword (likely connected to Google's alleged brand-related changes), which has recently recovered. So, I decided to run some numbers to see how that ranking drop and subsequent recovery affected search traffic. 1. Direct Keyword Traffic The graph on the left (I) shows the client's rankings, observed weekly, for their primary keyword over a period of about 7 months.


The right-hand graph (II) shows weekly search traffic for that same keyword: Graph - Rankings versus Direct Traffic A couple of notes: (1) this is a one-word keyword, (2) it's relatively common/popular, and (3) rankings over the 7 months fluctuated from 1st to 5th (I’ve inverted the graph to show 1st at the top). I'm a big believer in eyeballing data first, and I think the graphs show some degree of connection between ranking and direct traffic. The visual is a bit more compelling than the correlation (r = -0.