Optimize SEO for your niche
Posted: Thu Dec 26, 2024 7:19 am
Optimize SEO for your niche
Tell yourself your niche is unique and is not something that a lot of people are “just curious about.” People will google the relevant terms with intent. Whether they be professionals or common public (depending on your product/service), they will enter specific terms with the hopes of landing on your website.
Sure, your SEO team's first impulse is to cast a wide net. After all, they mom database don’t want to overcomplicate their keywords, seeing as how complex keywords don’t rank that well. Moreover, they’re hardwired to target the lowest common denominator. They want to simplify keywords because they are conditioned to do this in other industries.
This is why you want a team that is experienced working in SEO, or hire an agency specific to your niche.
Don’t be afraid of using specialized and industry-specific terms. Also, if working with agencies that haven’t worked within your niche before, take some extra time and effort to brief them. Preparing more elaborate onboarding materials won’t hurt either.
Second, you need to understand just how location-based your industry is. Location-based keywords play such a huge role in your ability to rank well.
Most importantly, this allows you to attract qualified leads without misleading anyone. If you’re not providing services in a specific region, people interested in delivery in that region are not your qualified leads. It’s simple. The more specific you are, the better the outcome of your campaign.
Tell yourself your niche is unique and is not something that a lot of people are “just curious about.” People will google the relevant terms with intent. Whether they be professionals or common public (depending on your product/service), they will enter specific terms with the hopes of landing on your website.
Sure, your SEO team's first impulse is to cast a wide net. After all, they mom database don’t want to overcomplicate their keywords, seeing as how complex keywords don’t rank that well. Moreover, they’re hardwired to target the lowest common denominator. They want to simplify keywords because they are conditioned to do this in other industries.
This is why you want a team that is experienced working in SEO, or hire an agency specific to your niche.
Don’t be afraid of using specialized and industry-specific terms. Also, if working with agencies that haven’t worked within your niche before, take some extra time and effort to brief them. Preparing more elaborate onboarding materials won’t hurt either.
Second, you need to understand just how location-based your industry is. Location-based keywords play such a huge role in your ability to rank well.
Most importantly, this allows you to attract qualified leads without misleading anyone. If you’re not providing services in a specific region, people interested in delivery in that region are not your qualified leads. It’s simple. The more specific you are, the better the outcome of your campaign.