Convey the essence of your proposal metaphorically. Create a unique and memorable
Posted: Sat Dec 21, 2024 6:22 am
Simply show two images - before and after using your product. This is a classic advertising technique used since the 19th century. Note: with some products it was used so often that advertisers began to try to combine it with humor and hyperbole.
Marketers realized that their competitors were constantly using this technique with images of people in shampoo ads. So they went after lions.
6. Playing with the logo
Play with the shape or colors of your logo in advertising. This helps whatsapp number database to increase recognition. However, this requires a high-quality, original logo.
A successful example of the use of this technique by Sberbank.
7. Comparison of methods for solving the problem
Compare the solution to the problem with your product and other, less effective methods. This allows you to clearly demonstrate the benefits of your offer.
A company that manufactures office paper shredding machines clearly demonstrates the effectiveness of its products compared to the traditional method of destroying documents: simply tearing them up and throwing them away.
A striking example of this technique being used by a popular Western dating site. The result is a succinct message: our site brings people together as flawlessly and reliably as a zipper brings its teeth together.
9. Demonstration of results of non-use of the product
Show the consumer what will happen if they do NOT use your product. Sometimes it is acceptable to do this metaphorically. It is more vivid.
Marketers realized that their competitors were constantly using this technique with images of people in shampoo ads. So they went after lions.
6. Playing with the logo
Play with the shape or colors of your logo in advertising. This helps whatsapp number database to increase recognition. However, this requires a high-quality, original logo.
A successful example of the use of this technique by Sberbank.
7. Comparison of methods for solving the problem
Compare the solution to the problem with your product and other, less effective methods. This allows you to clearly demonstrate the benefits of your offer.
A company that manufactures office paper shredding machines clearly demonstrates the effectiveness of its products compared to the traditional method of destroying documents: simply tearing them up and throwing them away.
A striking example of this technique being used by a popular Western dating site. The result is a succinct message: our site brings people together as flawlessly and reliably as a zipper brings its teeth together.
9. Demonstration of results of non-use of the product
Show the consumer what will happen if they do NOT use your product. Sometimes it is acceptable to do this metaphorically. It is more vivid.