Geico's unique selling point
Posted: Thu Dec 26, 2024 4:17 am
Warby Parker’s Home Try-on Program
Recommended reading: How Warby Parker Reached a $3 Billion Valuation and Became an Ecommerce Giant
11. GEICO: “15 minutes could save you 15% or more on car insurance”
Just like FedEx, GEICO uses repetition in its USP to make it more memorable: 15 minutes and 15 percent.
This highlights the benefit new turkey customer email list customers can expect by switching to GEICO from their current insurance providers. When you combine their USP with GEICO’s other memorable marketing efforts, you can see why they became such a successful business.
12. TOMS Shoes: “⅓ of profits for grassroots good”
TOMS Shoes has a unique USP in their industry. They make a genuine promise to their customers that they’ll reinvest 1/3 of their profits into grassroots efforts.
Their promise isn’t a vague claim. They specify that they support people by building equity at the local level, and driving progress from the ground up.
This USP helps a customer feel great about their purchases.
TOMS Shoes' unique selling point
13. M&M’s: “Melt in your mouth, not in your hand”
M&M’s USP shows that being slightly offbeat in your selling proposition can yield great results.
Recommended reading: How Warby Parker Reached a $3 Billion Valuation and Became an Ecommerce Giant
11. GEICO: “15 minutes could save you 15% or more on car insurance”
Just like FedEx, GEICO uses repetition in its USP to make it more memorable: 15 minutes and 15 percent.
This highlights the benefit new turkey customer email list customers can expect by switching to GEICO from their current insurance providers. When you combine their USP with GEICO’s other memorable marketing efforts, you can see why they became such a successful business.
12. TOMS Shoes: “⅓ of profits for grassroots good”
TOMS Shoes has a unique USP in their industry. They make a genuine promise to their customers that they’ll reinvest 1/3 of their profits into grassroots efforts.
Their promise isn’t a vague claim. They specify that they support people by building equity at the local level, and driving progress from the ground up.
This USP helps a customer feel great about their purchases.
TOMS Shoes' unique selling point
13. M&M’s: “Melt in your mouth, not in your hand”
M&M’s USP shows that being slightly offbeat in your selling proposition can yield great results.