But What’s Really Shocking About This Abandonment Cart Email is the Focus on Literary/movie References. The Company is Known for Referencing Pop Culture, and It Continues That Trend in the Email With a Reference to the Lord of the Rings. It Even Plays on Words in the Call to Action: “grab Your Baggins.” More Shiny Glossier Cart Abandonment Email Campaign Example Glossier’s Cart Abandonment Email Does the Same Thing. You Have a Humorous Request Followed by a Joke: “if You Add Something to Your Online Shopping Bag and No One is Around to Check Out… Does It Make a Sound?” Plus, There’s a Picture of a Woman Looking at the Question With Confusion.
That’s Great Marketing. “no. But It buy australia cell phone number list Did Trigger This Email.” Your Takeaway? Don’t Be Afraid to Laugh at Your Own Email Marketing Campaigns. Key Points of Shopping Cart Abandonment Use Images of Actual Items in Your Shopping Cart Add Other Images That Help Guide the Eye Incorporating Humor and Branding Incorporate Positive Imagery and Words Transactional Email Campaign Example Transactional Emails Don’t Actually Necessarily Refer to Emails That Ask Customers to Make a Financial Transaction.
Essentially, This Type of Email Simply Asks the Customer to Do Something. You Might Be Directing Customers Toward a Future Purchase, or Asking Them to Buy Something Now. The Point is to Focus on Engagement. You Want Your Subscribers to Engage With Your Email and Click on Your Call to Action or Forward It to a Friend. How Do You Increase Engagement? You Offer an Incentive. It’s a Reciprocal Act. You Want Subscribers to Feel Like They Received Something Valuable and Then Respond Accordingly.