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You May Also Like: Create a Customer Journey Map How Long Does It Take to Build a Website? Everything You Need 1 Create a Sense of Urgency It’s Important to Add a Sense of Urgency to Your Cta to Encourage Your Visitors to Take the Desired Action. This Technique Exploits the Psychological Principle of Scarcity; When People Perceive an Opportunity as Limited or Fleeting, They Are More Likely to Act Quickly.