When launching your website, don't forget about the phone!

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When launching your website, don't forget about the phone!
Over the next two years, the number of digital shoppers will reach approximately 1.03 billion people, which will amount to 45.1% of the world's population.

But despite the continued growth of e-commerce companies, many online retailers are still missing out on significant revenue because they are ignoring one very important device: the phone. And you definitely shouldn’t neglect it! Here’s why.


Fact 1: 77% of online shoppers prefer to get help from a real company representative before making a purchase. They just want to hear the voice of a company employee.


Fact 2: 82% of online shoppers found that they lacked help from online store employees, and 52% said that this influenced their decision to abandon a purchase. Even sometimes all-powerful online consultants cannot convey the value of a product, unlike a person who is confident in their product (service).


Fact 3: 58% of buyers had a question that they could not find an answer to either on the website or via chat and simply went to competitors.

Talking to a company representative and discussing any questions or concerns is a valuable opportunity for many online shoppers. Online store employees can quickly get ahead of the competition and increase profits simply by adding their phone number to the site and offering customers additional service options.

Companies that are easily accessible to customers both online macedonia phone numbers and by phone should have a high reputation. Website visitors want to know that they can contact them directly with any questions or problems. This gives them more trust in the company. And when the customer is happy, it is not hard to guess that this is a big plus for your sales growth.


Have you decided everything?

Not quite. To get the most out of your phone conversations with customers, you should use call tracking technologies that allow you to track calls from all advertising channels. With this technology, e-commerce companies not only improve their sales, but also get the ability to track the advertising campaigns behind each phone lead.

Shoppers may be all for digital shopping, but not having a phone number on a website can often create mistrust. Plus, if a website is prone to glitches, slowdowns, or the checkout process is too confusing, having direct phone lines allows you to complete the purchase process quickly and efficiently. When customers find a way to call and feel valued by a company, they are more likely to become repeat customers.