Quality of service is half the success in sales

[Mimaktsa10]

The quality of service plays a very important role in sales. It is enough to refer to statistics, which show that it becomes the decisive factor in the buyer's decision to purchase in almost half of the cases. Therefore, improving the quality of service should be one of the main tasks of any enterprise that is engaged in trade. After all, in the modern commercial sphere, competition is growing by leaps and bounds. The same services, identical products, a narrow price range... While good service is a great way to stand out, increase sales and find regular customers. The main thing is to use it wisely and make every effort to bring it to the proper level.

Quality of service

How does service quality affect sales?
Quality of service is what can set you apart from your competitors. And that's not all the benefits it can offer. Good service can:

Increase the number of customers , including regular ones (who are the most valuable). Customers who have been well served, whether in an offline or online store, will definitely western sahara email list remember this and come back to shop again. Moreover, they recommend this place to their friends.
Improve reputation. Satisfied customers will not only tell their loved ones about the store, but they can also leave positive reviews about their experience, which will significantly increase the level of trust and loyalty to the company.
Increase cross-selling. High quality service allows you to sell additional and accompanying products to the buyer without much effort, since he is well-disposed towards the seller.
Justify the high price. Even if your goods or services are more expensive than your competitors, this can be explained by the high level of service. In addition, customers will be loyal to this, of course, if we are talking about reasonable limits.
Increase profit levels. This benefit is a result of all the previous aspects, but for most retailers it is the most powerful motivator.
How does service quality affect sales?

What does the quality of service depend on?
Of course, the quality of service combines many factors, each of which is important to create the overall picture. The first thing to mention is the appearance of the retail space or the website (if we are talking about online sales) and, of course, its convenience. That is, how quickly and easily the buyer can find the desired product (for this, there is a navigation system on the website of the online store or special signs in the offline store).

Equally important for quality service is the right selection of personnel: their professional skills and abilities (especially regarding sales techniques), appearance, competent oral and written speech and, of course, knowledge of the product and the company. The seller should not just give the goods and receive money, he is obliged to help the client with the choice, answer all questions of interest, tell about the features of use. At the same time, an individual approach to each visitor should be traced.

Indicators of good service also include convenience and ease of making a purchase, the availability of different payment and delivery methods. The ability to use feedback at a time convenient for the buyer is also important.

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Categories: Blog , Useful articles , Sales
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