Crowd Marketing: Word of Mouth or Not?

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When buying products, people are more likely to trust the recommendations of non-professional friends than the words of the most professional sellers. Why does this happen? Recommendations are a time-tested way to promote products: word of mouth has always been effective. And even in the era of the Internet, it has not gone anywhere. Moreover, it has been adopted by crowd marketing. It is based on native (natural) advertising , which bears little resemblance to advertising.

Want to try this promotion method? Fractus is at your service!

Crowd Marketing: Briefly About the Essence
What is crowd marketing? Crowd – “crowd” and marketing – “action on the market”. Crowd marketing is a technique of web promotion, as well as interaction with the target audience, based on the anguilla email list 7582 contact leads distribution of comments or recommendations of an unobtrusive nature in places where the target audience communicates. That is why it is also called hidden (guerrilla) marketing . Resources – social networks, news services, forums, review sites, etc. Promotion occurs by influencing public opinion.

A post with a mention looks like a natural recommendation, not an advertisement, so it inspires trust. The link inside the post leads to the promoted page.

The main types of crowd posts are reviews , mentions without an active link, and mentions with an active link.

Crowd Marketing: Briefly About the Essence

What is the benefit?
Tasks that crowd marketing solves:

increasing brand awareness and therefore trust in the brand, since an unknown or new product is purchased with reluctance;
improving the behavioral factor - if you interest customers, they will be happy to visit the site, which will have a positive effect on ranking;
preparing the ground for sale;
obtaining targeted, meaningful traffic;
increasing loyalty as a result of recognition;
attracting new users;
smoothing out negative attitudes.
In general, it all comes down to increasing sales.

But there is an important point. Be useful and really solve the client's problem - that's what a crowd post should do. Otherwise, it will just be spam, which will fall under the disfavor of moderators, and there will be waves of hate from the community.

How does this work
The process is quite simple. All you need is:

Find a resource . Anywhere there is a discussion about a product that is identical or similar to what you sell.
Register an account . Just join the environment for a while - write reviews and comments under any topics, without links yet, to look like part of the community.
Write a review . In natural, understandable language, as a real person does, not a marketer, in the key of communication with the target audience, even mimicking it.
Leave a link to the promoted site.
For greater effectiveness, marketers create several accounts and simulate a discussion of the topic.

How does this work

Where to order the service? From Fractus
To attract users in the most natural way, you should order crowd marketing services from professionals. The specialists of the Fractus company will cope with this task.

First of all, it is a well-thought-out marketing strategy, which includes analysis of the brand, competitors, and audience. Next comes the development of a prototype of a link profile that will be ideal for the business. And only then – work with reviews and comments.

And crowd marketing, the services of which you can order as part of a comprehensive promotion, will bring results in the form of brand or product recognition, increased traffic and, as a result, increased sales. Don't miss the chance to make your business more efficient!

Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!