Ka Hoʻomaopopo ʻana i ke Alakaʻi ʻana i nā ʻoihana B2B
Posted: Sun Aug 17, 2025 6:51 am
He ʻano kūʻai like ʻole ka ʻimi ʻana i nā alakaʻi no nā ʻoihana, ʻo ia hoʻi, ʻaʻole ʻoe e kūʻai aku ana i nā kānaka, akā i nā ʻoihana holoʻokoʻa. I ka ʻoihana B2B (Business-to-Business), he kaʻina hana lōʻihi ka ʻimi ʻana i nā alakaʻi. Pono ʻoe e hoʻomaopopo i nā pilikia a me nā pono o ka ʻoihana āu e ʻimi nei e kōkua. No laila, ʻo ka "puka alakaʻi B2B" a i ʻole ka B2B lead generation, ʻo ia ke kaʻina hana o ka ʻimi a me ka hoʻonui ʻana i ka hoihoi o nā ʻoihana ʻē aʻe. ʻO ke kumu, ʻo ia ke loaʻa nā ʻoihana e kūpono no kāu huahana a lawelawe, a e hoʻohuli iā lākou e hoʻohana i kāu mea i hāʻawi aku ai. He mea nui ka ʻike i ka ʻoihana, ka manaʻo, a me nā hoʻoholo.
Nā ʻano ʻokoʻa o ka ʻimi ʻana i nā alakaʻi
Nui nā ala e loaʻa ai nā alakaʻi B2B. ʻO ka mea mua, hiki ke loaʻa nā alakaʻi ma o ka content marketing. Hiki i kēia ke komo i ke kākau ʻana i nā blog, nā puke uila, a me nā pepa keʻokeʻo e pili ana i nā pilikia E kūʻai i ka papa helu kelepona o kāu poʻe kūʻai. Inā ʻike lākou i kāu ʻike he mea pono, e hoʻohuli lākou iā ʻoe ma ke ʻano he loea a makemake paha lākou e launa pū. ʻO kekahi ʻano ʻē aʻe, ʻo ia ka SEO (Search Engine Optimization). He mea nui ka loaʻa ʻana o kāu pūnaewele ma ka piko o nā hualoaʻa, no ka mea, e ʻike ʻia ana ʻoe e nā ʻoihana e ʻimi ana i nā hoʻoponopono. ʻAʻole e poina i ka social media marketing, ʻoi loa ma nā kahua e like me LinkedIn, kahi e hiki ai iā ʻoe ke hoʻopili pololei me nā poʻe hoʻoholo.
ʻO ke kuleana o ka pūnaewele i ka loaʻa ʻana o nā alakaʻi
He wahi nui ka pūnaewele no ka puka alakaʻi B2B. He digital storefront kāu pūnaewele, kahi e hiki ai i nā ʻoihana ke ʻike mua i kāu mea e hāʻawi nei. No laila, he mea nui ka hoʻokumu ʻana i kahi pūnaewele maikaʻi. Pono e maʻalahi ka hoʻohana ʻana, wikiwiki e hoʻouka, a pono ke call-to-action (CTA). ʻO nā CTA, e like me "E hoʻopaʻa i kahi hōʻike" a i ʻole "Hoʻoiho i kā mākou pepa keʻokeʻo," he mau ʻanuʻu ia e kōkua ana i ka hoʻohuli ʻana i nā malihini i mau alakaʻi. He wahi kūkulu hilinaʻi ka pūnaewele. ʻO ka loaʻa ʻana o nā haʻawina hihia, nā hōʻike, a me nā hōʻailona o nā mea kūʻai mua, e hōʻoiaʻiʻo ana i nā ʻoihana hou he ʻoiaʻiʻo a he maikaʻi kāu hana.
Ka mana o ka ʻike maikaʻi
ʻAʻole lawa ka loaʻa ʻana o ka ʻike, pono ka ʻike maikaʻi. ʻO ke kākau ʻana i ka ʻike maikaʻi no ka B2B lead generation ʻaʻole ia he mea maʻalahi. Pono ʻoe e hāʻawi i ka waiwai maoli i kāu poʻe e heluhelu ana. Ma mua o ke kākau ʻana e pili ana i nā mea maikaʻi o kāu huahana, e noʻonoʻo e pili ana i nā pilikia o kāu poʻe kūʻai a pehea e hiki ai i kāu huahana ke hoʻoponopono i kēlā mau pilikia. Hiki i kēia ke komo i nā ʻatikala hohonu e pili ana i nā ʻano ʻoihana, nā puke uila, nā webinar, a me nā haʻawina hihia. He kuleana koʻikoʻi ka ʻike maikaʻi i ka hoʻohuli ʻana i nā malihini pūnaewele i mau alakaʻi maoli, no ka mea, e hōʻike ana i kou akamai a me kou mana.
ʻO nā mea hana a me nā ʻenehana
E like me nā mea ʻē aʻe, pono nā ʻoihana i nā mea hana kūpono e hoʻokō i kā lākou mau pahuhopu puka alakaʻi B2B. ʻO nā mea hana hoʻokele pili CRM (Customer Relationship Management), e like me Salesforce a i ʻole HubSpot, he mau mea hana pono loa no ka hoʻokele ʻana i nā alakaʻi. Hiki iā lākou ke kōkua i ka hoʻonohonoho ʻana i nā alakaʻi, ka hahai ʻana i kā lākou ʻanuʻu, a me ka hoʻouna ʻana i nā leka uila kūpono. Aia pū kekahi nā mea hana marketing automation, e like me Marketo, e hiki ke hoʻokō i nā hana like ʻole, e like me ka hoʻouna ʻana i nā leka uila ma muli o nā hana a ka mea kūʻai. Ke hoʻohana pono ʻia kēia mau mea hana, e lilo ana ka hana puka alakaʻi i mea maʻalahi a ʻoi aku ka maikaʻi.
ʻO ka hoʻoholo ʻana i ka holomua
He mea nui ka hoʻomaopopo ʻana inā he holomua kāu mau hana puka alakaʻi B2B. ʻO ka nānā ʻana i nā kāleka hōʻike a i ʻole metrics he mea nui. E nānā i ka nui o nā alakaʻi i loaʻa iā ʻoe i kēlā me kēia mahina, ka cost per lead, a me ka lead-to-customer conversion rate. ʻO ka conversion rate ke ana nui loa o ka holomua. No ka hoʻomaikaʻi ʻana, e hoʻāʻo i nā mea like ʻole e like me nā poʻomanaʻo, nā CTA, a me ka ʻike. E aʻo mai kāu ʻikepili a hoʻohana ia ʻike no ka hoʻomaikaʻi ʻana i kāu hoʻolālā puka alakaʻi. ʻAʻole ia he hana hoʻokahi, akā he kaʻina hoʻomaikaʻi mau.
Ka hopena o ka B2B Lead Generation
I ka hopena, ʻo ka puka alakaʻi B2B kekahi o nā mea nui loa no ka hoʻomau ʻana i ka ulu ʻana o ka ʻoihana. He kaʻina hana e koi ana i ka ʻike, ka hoʻomanawanui, a me ka hoʻohana pono ʻana i nā mea hana. Ma ka hoʻomaopopo ʻana i nā poʻe kūʻai, ka hoʻohana ʻana i nā ʻenehana kūpono, a me ka nānā ʻana i ka holomua, hiki i nā ʻoihana ke loaʻa i nā alakaʻi maikaʻi a hoʻohuli iā lākou i mau mea kūʻai paʻa. ʻO ka hoʻohana ʻana i ka content marketing, SEO, a me nā mea hana automation e hoʻomaʻamaʻa i ke kaʻina hana. No ka holomua, pono e hana mau, a e hoʻololi i ka hoʻolālā ma muli o nā hualoaʻa.
Nā ʻano ʻokoʻa o ka ʻimi ʻana i nā alakaʻi
Nui nā ala e loaʻa ai nā alakaʻi B2B. ʻO ka mea mua, hiki ke loaʻa nā alakaʻi ma o ka content marketing. Hiki i kēia ke komo i ke kākau ʻana i nā blog, nā puke uila, a me nā pepa keʻokeʻo e pili ana i nā pilikia E kūʻai i ka papa helu kelepona o kāu poʻe kūʻai. Inā ʻike lākou i kāu ʻike he mea pono, e hoʻohuli lākou iā ʻoe ma ke ʻano he loea a makemake paha lākou e launa pū. ʻO kekahi ʻano ʻē aʻe, ʻo ia ka SEO (Search Engine Optimization). He mea nui ka loaʻa ʻana o kāu pūnaewele ma ka piko o nā hualoaʻa, no ka mea, e ʻike ʻia ana ʻoe e nā ʻoihana e ʻimi ana i nā hoʻoponopono. ʻAʻole e poina i ka social media marketing, ʻoi loa ma nā kahua e like me LinkedIn, kahi e hiki ai iā ʻoe ke hoʻopili pololei me nā poʻe hoʻoholo.
ʻO ke kuleana o ka pūnaewele i ka loaʻa ʻana o nā alakaʻi
He wahi nui ka pūnaewele no ka puka alakaʻi B2B. He digital storefront kāu pūnaewele, kahi e hiki ai i nā ʻoihana ke ʻike mua i kāu mea e hāʻawi nei. No laila, he mea nui ka hoʻokumu ʻana i kahi pūnaewele maikaʻi. Pono e maʻalahi ka hoʻohana ʻana, wikiwiki e hoʻouka, a pono ke call-to-action (CTA). ʻO nā CTA, e like me "E hoʻopaʻa i kahi hōʻike" a i ʻole "Hoʻoiho i kā mākou pepa keʻokeʻo," he mau ʻanuʻu ia e kōkua ana i ka hoʻohuli ʻana i nā malihini i mau alakaʻi. He wahi kūkulu hilinaʻi ka pūnaewele. ʻO ka loaʻa ʻana o nā haʻawina hihia, nā hōʻike, a me nā hōʻailona o nā mea kūʻai mua, e hōʻoiaʻiʻo ana i nā ʻoihana hou he ʻoiaʻiʻo a he maikaʻi kāu hana.
Ka mana o ka ʻike maikaʻi
ʻAʻole lawa ka loaʻa ʻana o ka ʻike, pono ka ʻike maikaʻi. ʻO ke kākau ʻana i ka ʻike maikaʻi no ka B2B lead generation ʻaʻole ia he mea maʻalahi. Pono ʻoe e hāʻawi i ka waiwai maoli i kāu poʻe e heluhelu ana. Ma mua o ke kākau ʻana e pili ana i nā mea maikaʻi o kāu huahana, e noʻonoʻo e pili ana i nā pilikia o kāu poʻe kūʻai a pehea e hiki ai i kāu huahana ke hoʻoponopono i kēlā mau pilikia. Hiki i kēia ke komo i nā ʻatikala hohonu e pili ana i nā ʻano ʻoihana, nā puke uila, nā webinar, a me nā haʻawina hihia. He kuleana koʻikoʻi ka ʻike maikaʻi i ka hoʻohuli ʻana i nā malihini pūnaewele i mau alakaʻi maoli, no ka mea, e hōʻike ana i kou akamai a me kou mana.
ʻO nā mea hana a me nā ʻenehana
E like me nā mea ʻē aʻe, pono nā ʻoihana i nā mea hana kūpono e hoʻokō i kā lākou mau pahuhopu puka alakaʻi B2B. ʻO nā mea hana hoʻokele pili CRM (Customer Relationship Management), e like me Salesforce a i ʻole HubSpot, he mau mea hana pono loa no ka hoʻokele ʻana i nā alakaʻi. Hiki iā lākou ke kōkua i ka hoʻonohonoho ʻana i nā alakaʻi, ka hahai ʻana i kā lākou ʻanuʻu, a me ka hoʻouna ʻana i nā leka uila kūpono. Aia pū kekahi nā mea hana marketing automation, e like me Marketo, e hiki ke hoʻokō i nā hana like ʻole, e like me ka hoʻouna ʻana i nā leka uila ma muli o nā hana a ka mea kūʻai. Ke hoʻohana pono ʻia kēia mau mea hana, e lilo ana ka hana puka alakaʻi i mea maʻalahi a ʻoi aku ka maikaʻi.
ʻO ka hoʻoholo ʻana i ka holomua
He mea nui ka hoʻomaopopo ʻana inā he holomua kāu mau hana puka alakaʻi B2B. ʻO ka nānā ʻana i nā kāleka hōʻike a i ʻole metrics he mea nui. E nānā i ka nui o nā alakaʻi i loaʻa iā ʻoe i kēlā me kēia mahina, ka cost per lead, a me ka lead-to-customer conversion rate. ʻO ka conversion rate ke ana nui loa o ka holomua. No ka hoʻomaikaʻi ʻana, e hoʻāʻo i nā mea like ʻole e like me nā poʻomanaʻo, nā CTA, a me ka ʻike. E aʻo mai kāu ʻikepili a hoʻohana ia ʻike no ka hoʻomaikaʻi ʻana i kāu hoʻolālā puka alakaʻi. ʻAʻole ia he hana hoʻokahi, akā he kaʻina hoʻomaikaʻi mau.
Ka hopena o ka B2B Lead Generation
I ka hopena, ʻo ka puka alakaʻi B2B kekahi o nā mea nui loa no ka hoʻomau ʻana i ka ulu ʻana o ka ʻoihana. He kaʻina hana e koi ana i ka ʻike, ka hoʻomanawanui, a me ka hoʻohana pono ʻana i nā mea hana. Ma ka hoʻomaopopo ʻana i nā poʻe kūʻai, ka hoʻohana ʻana i nā ʻenehana kūpono, a me ka nānā ʻana i ka holomua, hiki i nā ʻoihana ke loaʻa i nā alakaʻi maikaʻi a hoʻohuli iā lākou i mau mea kūʻai paʻa. ʻO ka hoʻohana ʻana i ka content marketing, SEO, a me nā mea hana automation e hoʻomaʻamaʻa i ke kaʻina hana. No ka holomua, pono e hana mau, a e hoʻololi i ka hoʻolālā ma muli o nā hualoaʻa.