How to communicate effectively at the end of the year

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Christmas, one of the busiest times of the year, is fast approaching. This year, although different, will be marked by the need to spend a pleasant and peaceful time and for many, to please and enjoy the present moment with family. It is also an opportunity to communicate with your customers to remind them of your service and product offering, encourage them to buy from you, wish them a Happy New Year or simply remind them that you are by their side. To do this, we have selected some practical tips to help you send your end-of-year SMS messages effectively.

Plan your SMS communications
The end of the year is always a very busy time. Therefore, we advise you to plan your SMS communication strategies in advance. Think about the 3 strategic questions for your campaign: Who, What, When. Once you know what type of content to send and the contact lists are ready, all you have to do is schedule the sending of the messages. This way, you don't have to worry about doing it manually.

Personalize your SMS communications
Whatever communication is sent, make sure it is of quality: that is, it clearly presents a benefit for your customer, but also personalized: based on their latest purchases, preferences, expectations, etc. This is essential to be recognized by your customers and to increase message opening rates. It is possible to do this with mass SMS sending . To learn how to use direct mail and SMS message personalization, read our article .

Insert links into your SMS communications
Enriching your SMS with a link to a landing page is a great idea to send dynamic armenia phone number database and interactive content to your customers. If you want to send them the most popular gift ideas, you can create a dedicated web page on which you can show images of these products. You can also use the landing page to inform your customers about the opening hours of your business, and reassure them by telling them about the health measures taken within your company. Finally, presenting your wishes for the coming year via a landing page will allow you to stand out with your originality. To learn more about the subject, read our article dedicated to the different uses of SMS landing pages.

Our team is available to provide you with advice and support. Contact us at 01.80.961.962 or by email contact@ ind out how SMS Envoi can support you in your communication strategy in the coming weeks.