These metrics show the effectiveness of your efforts
Posted: Thu May 22, 2025 4:44 am
To convert leads into customers.
lead to opportunity conversion rate: (leads that become qualified opportunities)
opportunity to customer conversion rate: (qualified opportunities that close into deals)
overall conversion rate: (total leads divided by total customers)
sales cycle length: the average time it takes to close a deal from the initial contact.
revenue generated: the total revenue from closed deals attributed to lead generation efforts.
return on investment (roi): (revenue - cost) / cost
customer lifetime value (clv): especially relevant for b2b or repeat b2c customers.
lead generation dashboard tools
crm systems with reporting:
hubspot: great for tracking finland phone number list leads from multiple sources, managing sales funnels, and providing robust reporting dashboards for both b2c and b2b.
salesforce: highly customizable for complex sales processes, ideal for b2b but can be customized for b2c as well. extensive reporting capabilities.
zoho crm: a more affordable option with good lead management and reporting.
business intelligence (bi) tools:
google looker studio (formerly data studio): a free and powerful tool for combining data from various sources (google ads, analytics, sheets, crm export) to create customizable interactive dashboards.
microsoft power bi: a comprehensive BI tool for advanced data analysis and visualization.
tableau: an industry-leading bi tool for complex data visualization.
marketing automation platforms:
lead to opportunity conversion rate: (leads that become qualified opportunities)
opportunity to customer conversion rate: (qualified opportunities that close into deals)
overall conversion rate: (total leads divided by total customers)
sales cycle length: the average time it takes to close a deal from the initial contact.
revenue generated: the total revenue from closed deals attributed to lead generation efforts.
return on investment (roi): (revenue - cost) / cost
customer lifetime value (clv): especially relevant for b2b or repeat b2c customers.
lead generation dashboard tools
crm systems with reporting:
hubspot: great for tracking finland phone number list leads from multiple sources, managing sales funnels, and providing robust reporting dashboards for both b2c and b2b.
salesforce: highly customizable for complex sales processes, ideal for b2b but can be customized for b2c as well. extensive reporting capabilities.
zoho crm: a more affordable option with good lead management and reporting.
business intelligence (bi) tools:
google looker studio (formerly data studio): a free and powerful tool for combining data from various sources (google ads, analytics, sheets, crm export) to create customizable interactive dashboards.
microsoft power bi: a comprehensive BI tool for advanced data analysis and visualization.
tableau: an industry-leading bi tool for complex data visualization.
marketing automation platforms: