If you are a customer of a study
Posted: Wed Apr 23, 2025 4:10 am
The field is difficult, tedious... Women patiently go from house to house, from entrance to apartment (men and students can't stand it). They have to follow many rules for selecting apartments, people, be polite, follow the logic of the questionnaire, and so on and so forth. They are often not allowed through the door, sometimes they are treated rudely, and sometimes they are taken to the police.
Therefore, the agency must have a staff of people with good experience, a system of training, and control.
That's why some research companies don't even bother, but simply order fields from other agencies that have all this set up.
my categorical advice to you is to thoroughly inquire how the ecuador cell phone number list agency conducts the field, and do not spare the time to attend interviewer trainings, watch these people, listen to how they conduct pilot interviews, go with 2-3 interviewers to apartments, participate in control. Of course, this will cost you time, money, nerves, you will earn the reputation of a "difficult client". But without a good field, your research costs are money down the drain. Go to the field...
The study of public opinion is one of the main areas of many research companies in the world. Moreover, for most uninitiated people, public opinion polls ("social surveys") are research in their understanding.
However, it is not that simple. For some, the results of surveys become the ultimate truth, for others - a tool for manipulation, and others say "we know your surveys, we can't trust them."
In a review article I wrote last year for National Business magazine, I tried to answer some questions related to the eternal topic: What is public opinion? Is it a chimera? "The voice of the nation" or an "artifact"? Can poll results be trusted? How to study public opinion?
Therefore, the agency must have a staff of people with good experience, a system of training, and control.
That's why some research companies don't even bother, but simply order fields from other agencies that have all this set up.
my categorical advice to you is to thoroughly inquire how the ecuador cell phone number list agency conducts the field, and do not spare the time to attend interviewer trainings, watch these people, listen to how they conduct pilot interviews, go with 2-3 interviewers to apartments, participate in control. Of course, this will cost you time, money, nerves, you will earn the reputation of a "difficult client". But without a good field, your research costs are money down the drain. Go to the field...
The study of public opinion is one of the main areas of many research companies in the world. Moreover, for most uninitiated people, public opinion polls ("social surveys") are research in their understanding.
However, it is not that simple. For some, the results of surveys become the ultimate truth, for others - a tool for manipulation, and others say "we know your surveys, we can't trust them."
In a review article I wrote last year for National Business magazine, I tried to answer some questions related to the eternal topic: What is public opinion? Is it a chimera? "The voice of the nation" or an "artifact"? Can poll results be trusted? How to study public opinion?