Partners Important suppliers
Posted: Wed Apr 23, 2025 4:08 am
Defining target audiences for reputation research follows from a simple rule – the opinion of which groups is important for your business and its reputation. Which people can significantly influence your reputation, on the one hand, and in the eyes of which people should your reputation be high for your business to be stable and successful?
Experts call such groups by an English word - stakeholders. For each sector, for each company, their set is different. In addition, each of these groups has its own weight, its own significance for reputation. And they are very specific, these groups. Therefore, for each group, it is necessary to correctly select the methodology, tools, and often even terminology.
Here are some of the most common stakeholder gansu cell phone number list groups that are studied during reputation research. They are not listed in order of importance (the importance/weight is determined individually in each project):
— The population (a broader group than consumers, since reputation affects more than just consumers)
— Consumers/Customers
— Experts in the given industry/sector (especially important are experts who actively speak at professional forums and write articles)
— Media journalists (there are often journalists who specialize in a sector or topic)
— Employees/Staff (their role in forming reputation is often underestimated, especially in the era of social media)
— Representatives of government bodies, government, deputies
Of course, this is not the entire possible list.
So, correctly identify target audiences/stakeholders for research, understand their importance for the formation of the company's reputation, build an individual research design for each group based on its specifics. This is the second, no less important rule for preparing and conducting a reputation study.
Experts call such groups by an English word - stakeholders. For each sector, for each company, their set is different. In addition, each of these groups has its own weight, its own significance for reputation. And they are very specific, these groups. Therefore, for each group, it is necessary to correctly select the methodology, tools, and often even terminology.
Here are some of the most common stakeholder gansu cell phone number list groups that are studied during reputation research. They are not listed in order of importance (the importance/weight is determined individually in each project):
— The population (a broader group than consumers, since reputation affects more than just consumers)
— Consumers/Customers
— Experts in the given industry/sector (especially important are experts who actively speak at professional forums and write articles)
— Media journalists (there are often journalists who specialize in a sector or topic)
— Employees/Staff (their role in forming reputation is often underestimated, especially in the era of social media)
— Representatives of government bodies, government, deputies
Of course, this is not the entire possible list.
So, correctly identify target audiences/stakeholders for research, understand their importance for the formation of the company's reputation, build an individual research design for each group based on its specifics. This is the second, no less important rule for preparing and conducting a reputation study.