Use LinkedIn for lead generation
Posted: Sun Apr 20, 2025 3:53 am
Professional networks are a particularly effective tool for lead generation. According to a HubSpot study, the conversion rate on LinkedIn is almost three times higher than on Facebook or Twitter . As with other platforms, the same applies here: First, focus on actively building a relationship with your target audience and offer useful, relevant content.
Never forget that social media is about people communicating with people. Therefore, kenya phone number data be sure to involve your sales team in your activities—they are your face. Help them build their profiles professionally and leverage the networks of your employees and colleagues.
Especially on LinkedIn, it's recommended to join groups or subscribe to a premium account . This makes it easier for you to make new contacts – for example, profile visits are also visible in the paid version. On the other hand, you receive valuable feedback from group members and analysis tools that you can use for your content creation.
social media leads linkedin lead gen forms
You also have the option of placing paid ads on LinkedIn . The advantage: Since LinkedIn stores a lot of professional data, such as position or industry, you can narrow down your target audience very precisely, which translates into a high ROI. So-called "Lead Gen Forms" also make it possible to automatically populate contact forms in ads with user data, meaning that a generated lead is just a click away.
Check the success of the activities
Finally, you should make it a habit to regularly review the effectiveness of your efforts . Most platforms offer suitable tools for this. However, be critical and question the relevance of certain metrics. A large number of followers, for example, is of little use if they don't match your target audience.
Also, get into the habit of experimenting with your posts . Which content formats are most popular with your buyer personas? Which platforms generate the highest engagement rates? Which topics are most effective? Adjust your activities accordingly, but remain active on a variety of channels. Always, of course, in line with your social media strategy .
Never forget that social media is about people communicating with people. Therefore, kenya phone number data be sure to involve your sales team in your activities—they are your face. Help them build their profiles professionally and leverage the networks of your employees and colleagues.
Especially on LinkedIn, it's recommended to join groups or subscribe to a premium account . This makes it easier for you to make new contacts – for example, profile visits are also visible in the paid version. On the other hand, you receive valuable feedback from group members and analysis tools that you can use for your content creation.
social media leads linkedin lead gen forms
You also have the option of placing paid ads on LinkedIn . The advantage: Since LinkedIn stores a lot of professional data, such as position or industry, you can narrow down your target audience very precisely, which translates into a high ROI. So-called "Lead Gen Forms" also make it possible to automatically populate contact forms in ads with user data, meaning that a generated lead is just a click away.
Check the success of the activities
Finally, you should make it a habit to regularly review the effectiveness of your efforts . Most platforms offer suitable tools for this. However, be critical and question the relevance of certain metrics. A large number of followers, for example, is of little use if they don't match your target audience.
Also, get into the habit of experimenting with your posts . Which content formats are most popular with your buyer personas? Which platforms generate the highest engagement rates? Which topics are most effective? Adjust your activities accordingly, but remain active on a variety of channels. Always, of course, in line with your social media strategy .