Black is a popular color in retail
Posted: Sat Apr 19, 2025 9:35 am
This information will be useful to you depending on your target audience. The meaning of the color white also has a negative side, as it symbolizes sterility and cold. On an ecommerce site, white tends to be the most used color. You will probably use it as a background color for your product photos. Your pages will probably have a white background with black font. This is because black font on a white background is the best color combination for readability.
Several brands have followed color symbolism for their logo. White is the color that brands like ASOS and Adidas use in their marketing. At ASOS, the words in the header, logo, and background are white. When the background is gray or black, the font is white, and when the background is white, the font is black. On Adidas' online store, the top navigation bar is black. Using a white logo helps create contrast. Since their background is white, they chose to use gray as the background for their product photos to add another tone. Many brands that have white as a central color tend to pair it with black or gray.
According to color psychology, the meaning of the color black is canada email list mystery, power, elegance, and sophistication. At the same time, the meaning of the color black can also evoke emotions such as sadness and anger. Many fashion retailers have chosen to use black in their logos. Black is also a popular color for text as it is an easy-to-read color. Some brands choose to use black and white photos for banner images or icons to create a certain tone or texture on their website.
The meaning of the color black is exploited by retailers such as Chanel and Nike. Chanel's logo is black, and they use several black and white images throughout the site to maintain a consistent look. When navigating the site, a thick black background appears for the top navigation bar.
Several brands have followed color symbolism for their logo. White is the color that brands like ASOS and Adidas use in their marketing. At ASOS, the words in the header, logo, and background are white. When the background is gray or black, the font is white, and when the background is white, the font is black. On Adidas' online store, the top navigation bar is black. Using a white logo helps create contrast. Since their background is white, they chose to use gray as the background for their product photos to add another tone. Many brands that have white as a central color tend to pair it with black or gray.
According to color psychology, the meaning of the color black is canada email list mystery, power, elegance, and sophistication. At the same time, the meaning of the color black can also evoke emotions such as sadness and anger. Many fashion retailers have chosen to use black in their logos. Black is also a popular color for text as it is an easy-to-read color. Some brands choose to use black and white photos for banner images or icons to create a certain tone or texture on their website.
The meaning of the color black is exploited by retailers such as Chanel and Nike. Chanel's logo is black, and they use several black and white images throughout the site to maintain a consistent look. When navigating the site, a thick black background appears for the top navigation bar.