Why has my website traffic dropped?

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Secure website system
The system was introduced in 2014 and states that, when all other factors are equal, sites protected with HTTPS will perform better in Google's ranking system. At the time, the use of HTTPS was still uncommon, and it was this system that pushed for secure sites. It has since become part of Google's Web ExperieRecently, I have found that many webmasters feel that the traffic of their websites has decreased, but they can't find the reason. The following is an official document compiled from Google. I hope it will be helpful to all webmasters.

Why has your page or site seen a drop malta whatsapp lead in impressions, clicks, or ranking in Google Search? Follow this troubleshooting guide (you must be a site user/owner in Search Console).Here are the most common reasons why you may lose impressions, clicks, and ranking in Google Search:

1. not match the website URL in Search Console
Does your Search Console property definition match your website URL? In other words, if your website is , is Console property definition ? Mixing up http and https is probably the most common reason for search traffic "drops"; your traffic may not have dropped, you may just be looking at the wrong Search Console nce system.