AdSense and Google Analytics to improve

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By integrating your AdSense account with Google Analytics, you can gain access to a wealth of new information about your ads and website. By integrating AdSense with Google Analytics, you can also improve your ad performance and user experience.

Determine which traffic sources, geographic regions, pages, and browsers kenya whatsapp lead bring your best/worst profitable users to your site and optimize your content based on that.
By understanding which pages attract users, which pages do not attract users, and which pages cause users to leave your site, you can improve the user experience in a targeted manner. Knowing where visitors focus their attention can help you place ads where users are most likely to view them.
Increase revenue by making adjustments based on the impact of user behavior factors such as visit frequency and page views on revenue.
AdSense and Google Analytics to improve advertising effectiveness and user experience
Where to find AdSense data in Google Analytics
Universal Analytics Google Analytics 4
In your Google Analytics account, there is a separate "Content" in the left navigation where you can view your AdSense performance. When you run custom reports in Google Analytics, you can also view AdSense metrics, giving you more flexibility in viewing and analyzing your data. Once you link your GA4 property to AdSense, your AdSense revenue data will appear in the Monetization - Publisher Ads reports and in the Explore main menu for your GA4 property.