Without a doubt, influencer marketing campaigns today generate a wealth of benefits: they provide credibility, increase visibility, and ultimately lead to a significant increase in sales of the products recommended.
For their part, brands have the opportunity to reach their target audiences in a telegram data committed way based on values such as consistency, transparency, and accountability. Ultimately, there is a strong bond between audience and influencer that, when properly leveraged, has a positive impact on a brand's reputation.
Influencer marketing is available to all types of businesses, regardless of size. In this sense, campaigns carried out with micro-influencers have proven more effective than those supported by macro-influencers, for example, when targeting specific niche markets or narrowly targeted audiences.
According to a survey conducted by the Digital Marketing Institute , 49% of consumers take their favorite influencers' recommendations seriously.