It's not about new functionalities, but about the combination that makes your campaigns a success. Once deployed together, you ensure that you give the algorithm enough freedom and information to optimize, also in the cookieless future!
This is the Power 5
The 5 elements from the Power 5 are independent of each other, but have one thing in common: they do not rely on cookies to obtain data. That is precisely why setting up your Facebook campaigns based on these elements is such a good idea. You are then working completely future-proof and can respond
But there's more! The Power 5 also helps you to optimize campaign performance, taking into account the latest trends fax lists in machine learning, personalization and automation. Below I will discuss the elements one by onePower 5 Facebook
1. Auto advanced matching
Thanks to auto advanced matching, you can now count on the source of a website or app conversion being measured correctly. By enabling this feature, your Facebook Pixel can retrieve the data (first name, last name, email address) of this person in an anonymized form at the time of a conversion event (pageview, viewcontent, add to cart, purchase or lead).
The Pixel can do this if you are automatically logged into Facebook in your internet browser. Facebook can link the anonymized data to the campaign you are running, to recognize whether this person has recently seen or clicked on one of your ads. If so, the conversion can be attributed to the Facebook/Instagram campaign.
Facebook Pixel Operation
This not only allows you to collect more data about the number of conversions you receive, but also about the actual source from which they come. It goes without saying that with this information you can make the right decisions about how you spend your advertising budget. Setting up Auto Advanced Matching is easy to do, you do this via the settings of the Facebook Pixel.
Set up Auto Advanced Matching