Trends in digital marketing predicted for 2020

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If you have had the opportunity to deal with or encounter digital marketing in the last few years, you must have noticed that it behaves almost like a living being: it grows, develops and matures. The main task of marketing is to follow your audience and approach them in a way that will occupy their attention and arouse their interest and curiosity. If the target buy bulk sms service audience virtually moves from one platform to another, or replaces one medium with another, the task of digital marketing is to keep up.

The year ahead, according to experts' predictions, brings us some news in the world of digital marketing. Changes are not something unexpected when it comes to digital marketing, so we should welcome every year prepared, at least as much as we can. That's why predictions for the coming year are very important to us - they offer us a "sneak peek" into trends that will soon become current. Of course, we can never fully rely on such predictions, but mostly use them as guidelines.

An increased intensity of marketing activities on Facebook Messenger is predicted for 2020. The prediction is that this messaging service will experience a real boom when it comes to digital marketing. The basis for the first marketing steps already exists - Facebook Messenger has around 1.3 billion active users. So, the targeted audience is probably already there, and all that's left is for your advertisement to meet them there. To begin with, Messenger enables much more relaxed and direct communication, and feedback is received in a timely manner, specifically during the conversation. Thanks to the personalized approach, it is easier to build trust between the two parties. The increasing use of chatbots during communication is also highlighted, which makes the job easier and reduces the workload. The consequence of the development of NLP (Natural Language Processing) and AI (Artificial Intelligence) is that programs designed for a kind of chat become capable of actively responding to messages and digital chats, and are increasingly competent to effectively carry out quasi-conversations with people. The increasing use of chatbots will save time and money (it avoids the situation that one employee has to repeat the same conversation with the same customer several times).