The Future of Digital Marketing - Latest Trends for 2021

[roseline371274]

 
The story of the future of marketing involves an assessment of the changes brought about by online advertising. Changes in the way and scope of advertising on social networks, to a certain extent, can affect the determination and confidence of marketers. However, we are aware that we must accept changes and adapt to them, in order to continue to successfully follow current trends and realize top results. In the following text, discover the latest trends and what awaits the world of digital marketing in the near future.

1. Artificial Intelligence (AI)

The use of artificial intelligence in online advertising is a reality rather telegram data than a distant future. The fact is that different platforms create digital avatars of users - according to the data they collect, and based on our online activities (pages we follow, statuses and photos we like...). Although at first it seems scary that one Facebook is following us so closely, the fact is that the progress of artificial intelligence will greatly simplify and improve online advertising. Namely, the more the digital avatar resembles the real person it represents, the more aware we become of the needs of that person in real life, and we conclude whether he is a representative of our target audience.

Artificial intelligence also facilitates communication with users via chatbox . Large companies could not even imagine interacting with clients in any other way, and the trend is increasingly spreading to smaller businesses as well. The AI ​​market is thought to reach a whopping $190 billion by 2025.

2. Voice search

Siri or Alexa - more and more households are using advanced voice command technologies to facilitate everyday activities. Turning lights on and off, setting timers, creating reminders and various searches - only one voice command is needed for action. The trend started in the US, but it is spreading more and more. Google Assistant becomes a valuable assistant, which we can also access via smartphone, and which finds optimal solutions based on voice inputs.