When it comes to copy creativity is key

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When it comes to the algorithm, it should be noted that Linkedin offers a space that can be successfully used as a kind of microblogging platform . Namely, you can tell a story with posts and thus create a warmer atmosphere, which will not be strictly business (which is especially important if such communication is in line with your brand). Like a Twitter status with a bit more personality, or Facebook a few years ago, you can use a Linkedin post to share an interesting anecdote or life lesson . If you use other platforms and want to publish the same post on Linkedin, make sure you don't just share the link to the post on another social network. The algorithm will recognize such activity and will not promote your post. For example, if you want to publish a video that you have already shared on YouTube on Linkedin - publish the video directly, not the link to the YouTube post .
When posting a status, Linkedin will display a two-sentence text initially - for the rest of the text, the reader will have to click on the see more button. The goal is to make as many followers as possible want to special lead click that button. Tips are to start the post with a question or a controversial position (regarding the industry in which you operate). The precise statistics also fall by about . Do your best to initiate communication and intrigue and thereby lead followers to take action (like, comment, share).

In addition to organic posts, Linkedin also offers the option of paid advertising . Many will point out that advertising on Linkedin is quite expensive (compared to other platforms). However, we can assess the true value of advertising only when we compare the invested funds with the achieved results. Sponsored Content Ads are increasingly popular, because they achieve excellent reach, at a reasonable price . Content can be in the form of an image, video, text, message - you choose the best way to package your sales message. Linkedin will allow you to set certain parameters, so that your ad reaches the target audience.

Currently, the best platform for B2B advertising is Linkedin . It is only important that you use your space on this platform in the right way. Although it is a social network that primarily focuses on business communication, improvement and business promotion, do not allow yourself to fall into the trap of monotony. The InDigital team works hard to create Linkedin content that is not dry, attracts attention, but also informs. The right time to take action on Linkedin is right now. Take advantage of the opportunity and trust the algorithm that still values ​​and places high quality and creative posts - in accordance with the ratings of the target audience .