example of personalizing a sales email with someone's name

[[email protected]]

4. Create personalized subject lines
Next on our list of tips for how to personalize sales emails is to make sure to personalize your subject lines.

Your subject line will be the first thing your prospect sees when they check their email, so you want to make sure it captures their attention and entices them to click. In fact, over 47% of people will open your email based on the subject line.

example of a personalized sales email subject line
By personalizing your subject lines, you can tailor your sales email for your prospects before they even open your message, giving them a personalized experience right from the jump.

Try adding your prospect’s name or company name into your subject line for a personal touch to ensure your leads know your email is just for them.

5. Address your prospects by their name
This one goes hand-in-hand with our last tip. Personalize kuwait mobile number owner details your email copy even more by addressing your prospects directly by their names or company names in your emails.

It makes your emails feel more personal like you wrote them just for each recipient. When you open your emails with a generic “Hey” or “Hey there,” your email copy might come across like you wrote it to fit everyone in your entire email list, and your recipients might take notice.

Address your prospects by their names instead to give them the personal experience they want.

6. Include links to personalized landing pages
When it comes to sales email personalization, your links play a large role.

Make sure any links in your email direct readers to a personalized landing page as much as possible to give them a tailored experience from beginning to end.

Take this email from a department store for example. They include a few call to actions (CTAs) to browse various types of products.

example of a personalized cta in a sales email
After clicking on the CTA button for 30% of skincare, you’re directed to a landing page to browse skincare products that are on sale.

example of a personalized landing page from sales email
By linking to personalized landing pages, you can ensure your prospects see a page tailored to their needs, encouraging them to purchase.