which will help you understand which
Posted: Mon Dec 23, 2024 9:56 am
Currently, there is no possibility to launch paid advertising on TikTok in Ukraine, so you need to hire a qualified content manager for this.
After this, you need to determine which channel users will go to - a website, Instagram.
Determine at what stage and where the conversion for this client will be completed (via Instagram, Booking, website), that is, the user will be converted into a lead.
Additionally, you need to understand how to interact new mobile number list with the audience that left the site. Such users were interested in the service, but a coincidence of certain factors prevented the conversion. In such cases, additional activities are launched - retargeting, remarketing, look-a-like audiences.
The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo
The next step is to create a media plan , tool to use at each stage of the funnel. Usually, a media plan is created by specialists depending on the business goals.
The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo
What should you pay attention to?
Must have is the bottom stage of the funnel, where users begin to get acquainted with your brand. To do this, you need to take care of SEO optimization, which will allow users to easily find information about the company in the search engine.
For example, an optimized Google My Business profile will allow guests to find directions to your hotel on maps, find contact information, and view your website. If you take the opposite path and launch advertising first, neglecting SEO, this will lead to a significant decrease in conversion.
The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo
Customer Attraction Assessment
In digital, everything must be considered as the maximum number of available tools. Before launching advertising campaigns, it is necessary:
Set the value of the attracted guest.
Set KPI for quantity and cost of leads online (by default or in general).
How to do it:
Install the Google Analytics and Facebook Pixel code on your website to display social media information in analytics.
If the site allows you to leave a phone number, integrate a Call-tracking system to evaluate MQL (a person interested in services) and SQL (a person who placed an order).
If your site allows you to book a specific room, install the e-commerce module in Google Analytics. It will help you determine the total revenue generated by a particular channel and evaluate its effectiveness.
The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo
Returning customers
Whatever the online booking process, the most important emotions are experienced by clients during their stay at the hotel. The main impressions are formed by simple but very important processes:
How did the check-in go?
How were you accommodated?
Was there any introductory information?
What was the service like?
How was the check-out?
If we consider customer service in the context of the digital funnel, it is important at the stage of returning the target audience.
The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo
For example, a guest stayed at your hotel and left a phone number, email, full name and other data. You can communicate with him at any stage: use E-mail marketing, messengers, Look-a-like in social networks, Retargeting in Google Ads, Applications.
After this, you need to determine which channel users will go to - a website, Instagram.
Determine at what stage and where the conversion for this client will be completed (via Instagram, Booking, website), that is, the user will be converted into a lead.
Additionally, you need to understand how to interact new mobile number list with the audience that left the site. Such users were interested in the service, but a coincidence of certain factors prevented the conversion. In such cases, additional activities are launched - retargeting, remarketing, look-a-like audiences.
The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo
The next step is to create a media plan , tool to use at each stage of the funnel. Usually, a media plan is created by specialists depending on the business goals.
The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo
What should you pay attention to?
Must have is the bottom stage of the funnel, where users begin to get acquainted with your brand. To do this, you need to take care of SEO optimization, which will allow users to easily find information about the company in the search engine.
For example, an optimized Google My Business profile will allow guests to find directions to your hotel on maps, find contact information, and view your website. If you take the opposite path and launch advertising first, neglecting SEO, this will lead to a significant decrease in conversion.
The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo
Customer Attraction Assessment
In digital, everything must be considered as the maximum number of available tools. Before launching advertising campaigns, it is necessary:
Set the value of the attracted guest.
Set KPI for quantity and cost of leads online (by default or in general).
How to do it:
Install the Google Analytics and Facebook Pixel code on your website to display social media information in analytics.
If the site allows you to leave a phone number, integrate a Call-tracking system to evaluate MQL (a person interested in services) and SQL (a person who placed an order).
If your site allows you to book a specific room, install the e-commerce module in Google Analytics. It will help you determine the total revenue generated by a particular channel and evaluate its effectiveness.
The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo
Returning customers
Whatever the online booking process, the most important emotions are experienced by clients during their stay at the hotel. The main impressions are formed by simple but very important processes:
How did the check-in go?
How were you accommodated?
Was there any introductory information?
What was the service like?
How was the check-out?
If we consider customer service in the context of the digital funnel, it is important at the stage of returning the target audience.
The Digital Path to Hotel Business Development in Ukraine: A Guide from Webpromo
For example, a guest stayed at your hotel and left a phone number, email, full name and other data. You can communicate with him at any stage: use E-mail marketing, messengers, Look-a-like in social networks, Retargeting in Google Ads, Applications.