Then you figure your ideal customer profile

[taaaaahktnntriimh@]

Okay, so you start out figuring your segments.. Then you do your competitor analysis. Then you build your USP. And only then you startorking on the other stuff like, "Okay,hich strategies aree actually going to use?" And I think as things get more complicated and more specific, these overarching frameworks get more and more and more important. That'shy I teach my guys in my agency and I tried toork on my clientsere like, "Look,e're going to start outith the basics.


hich market segment doeant toork?" How do you pick a market russia phone number format segment? You analyze different segments and seehich one is going to be more profitable,hich one's growing,hich one's not growing, all this kind of stuff. Thene figure out the individuals and blah, blah, blah, blah, blah. I think this old school kind of marketing is being forgotten, or at least it's not sexy. But I think it is so important, more important than ever to justork on the big picture before getting caught up in like, "Oh, I'm going to do podcasts.


Oh, I'm going to do Twitter. Oh, I'm going to do LinkedIn." That's the end of the roads, okay? Or it's also the beginning of the roads, but you startith the basics of the basics first. And that, yeah, that's, I guess, my answer. Market Validation and Importance of Customer Feedback TK: So obviously youorkith early stage founders, myself being one of them. And I can imagine it being a big struggle, and obviously I've experienced this before and I'm sure that you've had this asell, Chris, in the pastherehen you're just getting started, it's like you don't knowhere to start.