What pain or problem does my product or service solve?
Posted: Mon Dec 23, 2024 9:45 am
The way people search in search engines will also change. Many people now have access to ChatGPT and are developing prompts. People are increasingly understanding that the better and more comprehensive the prompt, the more relevant and complete the output you receive.
And then we have mid-funnel keywords, that's what I call them. These are keywords that hang between long-tail and short-tail. These are keywords that people use in the middle of the buyer journey to get information. Think of keywords like "installation tips cv boiler" or "checklist for creating a website". For these types of keywords, AI-formulated answers are very useful and can offer a lot of added value. Websites that generate a lot of traffic on these types of keywords can expect a decrease in visits. I read a nice comparison about this:
Why would you enter a restaurant if the email hong kong chef had already prepared a complete dinner for you right outside the entrance?
The same applies here: why would you visit another website if you already have all the information you need?
Work on the EEAT guidelines!
With Google's EEAT update , context, authority and relevance become even more important.
Also read: Google AI updates: Bard, revamped search results page & more
If you want to excel, you will need to create more content that is relevant to your target audience. Consider the following topics:
What is the biggest benefit of my product or service?
What is my product or service used for and what can I tell about it?
What questions do customers ask me about this product or service?
In what context can my product or service be used and what can I tell about it?
This way you will share more valuable content, which will allow Google to use your product information and expertise in SERPs. Also hook up your sales department for this. They can give marketing input to create content based on questions they are asked during conversations.
And then we have mid-funnel keywords, that's what I call them. These are keywords that hang between long-tail and short-tail. These are keywords that people use in the middle of the buyer journey to get information. Think of keywords like "installation tips cv boiler" or "checklist for creating a website". For these types of keywords, AI-formulated answers are very useful and can offer a lot of added value. Websites that generate a lot of traffic on these types of keywords can expect a decrease in visits. I read a nice comparison about this:
Why would you enter a restaurant if the email hong kong chef had already prepared a complete dinner for you right outside the entrance?
The same applies here: why would you visit another website if you already have all the information you need?
Work on the EEAT guidelines!
With Google's EEAT update , context, authority and relevance become even more important.
Also read: Google AI updates: Bard, revamped search results page & more
If you want to excel, you will need to create more content that is relevant to your target audience. Consider the following topics:
What is the biggest benefit of my product or service?
What is my product or service used for and what can I tell about it?
What questions do customers ask me about this product or service?
In what context can my product or service be used and what can I tell about it?
This way you will share more valuable content, which will allow Google to use your product information and expertise in SERPs. Also hook up your sales department for this. They can give marketing input to create content based on questions they are asked during conversations.