Hispanic Content Marketing: The Market Challenge for 2014 – Infographic
Posted: Mon Dec 23, 2024 9:41 am
Contents
1 Hispanic Content Marketing: Importance for companies
The Hispanic market in the USA is growing rapidly and in 2014, companies that do not consider this sector will be indifferent to one of the most important consumer forces. Today we explain some of the challenges facing Hispanic content marketing.
Group-427320753
Hispanic Content Marketing: Importance for companies
We know that the first impact of Digital Marketing trends is in already established markets such as the United States. For this reason, we have developed an infographic that reflects current information and what awaits us in 2014.
The data we share in the infographic shows a rapid growth of the Hispanic population , which will reach 52 million people in 2014. By 2050, it is estimated that it will reach 132.8 million, which will be new zealand number for whatsapp equivalent to 30% of the total population of the country. In addition, the purchasing power of this market will reach the sum of 1.5 trillion dollars with an estimated growth of 20.7% and a commitment from Hispanic consumers much greater than that expressed by non-Hispanics.
Among the content preferred by the Hispanic market in the USA, those linked to food products and events stand out, followed closely by the music industry and activities that involve the entire family. At this point, the preference is emphasized for segmented content created specifically in Spanish , leaving aside literal translations from English.
Based on this data, North American companies or those located in the United States are betting on video, branding, social media and search engine positioning as the main channels for promotion within their Hispanic content marketing strategies for 2014.
Finally, we share the success story of Toyota, which positioned the brand as one of the most appreciated by the Hispanic market in the USA. The carmaker not only adapted its message, but also managed to capture the emotions of people who live in the United States but have their roots in Hispanic countries, which generated an immediate emotional identification with Toyota products.
1 Hispanic Content Marketing: Importance for companies
The Hispanic market in the USA is growing rapidly and in 2014, companies that do not consider this sector will be indifferent to one of the most important consumer forces. Today we explain some of the challenges facing Hispanic content marketing.
Group-427320753
Hispanic Content Marketing: Importance for companies
We know that the first impact of Digital Marketing trends is in already established markets such as the United States. For this reason, we have developed an infographic that reflects current information and what awaits us in 2014.
The data we share in the infographic shows a rapid growth of the Hispanic population , which will reach 52 million people in 2014. By 2050, it is estimated that it will reach 132.8 million, which will be new zealand number for whatsapp equivalent to 30% of the total population of the country. In addition, the purchasing power of this market will reach the sum of 1.5 trillion dollars with an estimated growth of 20.7% and a commitment from Hispanic consumers much greater than that expressed by non-Hispanics.
Among the content preferred by the Hispanic market in the USA, those linked to food products and events stand out, followed closely by the music industry and activities that involve the entire family. At this point, the preference is emphasized for segmented content created specifically in Spanish , leaving aside literal translations from English.
Based on this data, North American companies or those located in the United States are betting on video, branding, social media and search engine positioning as the main channels for promotion within their Hispanic content marketing strategies for 2014.
Finally, we share the success story of Toyota, which positioned the brand as one of the most appreciated by the Hispanic market in the USA. The carmaker not only adapted its message, but also managed to capture the emotions of people who live in the United States but have their roots in Hispanic countries, which generated an immediate emotional identification with Toyota products.