How to develop a lead generation system for your SME

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However, customers are not always willing to make recommendations, which is why a CRM system like Act! can be very useful here. With a CRM, you can keep an eye on customer satisfaction, build new relationships, improve your lead nurturing and identify those people who would be most likely to recommend your company based on their experiences.

By running targeted email campaigns asking for referrals, you can convince japan business email list customers to tell others about your products and services and generate new B2B leads.

5. Motivate customers to write positive reviews
Did you know that 93 percent of customers say that online reviews influence their purchasing decisions? Positive reviews of your products or services on relevant review portals can therefore play an important role in lead generation.

Here's how to get your ideal customers to leave positive reviews of your brand online:

Send an email asking for reviews.
Provide your customers with review templates to make things easier for them.
Ask specific questions about their experience and convert customer feedback into a review that can then be published online.
Offer discounts and other incentives for positive reviews.


6. Conduct targeted advertising and marketing campaigns
In addition to the organic lead generation methods we've already discussed, you should also invest in advertising campaigns to generate leads faster. Here's how:

Identify your target audience’s preferred social networks (Facebook, LinkedIn, TikTok, etc.).
Create multiple optimized ads with an attractive offer (e.g., a free training or valuable resource).
Start with a small advertising budget, analyze the results and identify the most effective ad.
Increase your reach by targeting your audience more precisely and increasing your budget.
Direct ad-generated traffic to landing pages optimized for lead conversion.