How to Measure ROI in Content Marketing?

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Contents
1 Measuring ROI in Content Marketing: How to Measure Your Efforts
When social media first became popular, everyone was talking about ROI and the different ways to measure it. The same is true for content marketing. After its boom in 2012, people are still trying to figure out how to measure ROI in Content Marketing across all your actions like blog posts, sponsored articles, SEO, press releases and everything else that falls under the umbrella of content marketing .

Content marketing efforts can go a long way toward new zealand mobile number SEO , which is why it's worth taking a few minutes to understand its value.

How to measure the ROI of Content Marketing

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Measuring ROI in Content Marketing: How to Measure Your Efforts
Below you will find out what the path through the conversion funnel is like , and how each stage affects the impact of content marketing actions on SEO , as well as the success measures and tactics to implement at that stage:

1. Awareness (attraction)

It is exposing new people to a brand, product or service. It contributes to website traffic , as well as followers on social networks and improved search engine rankings . The indicators to measure success in awareness are:

Better ranking in search engine results pages.
Increase in new visitors to the website.
Social indicators: likes, followers, +1, etc.
The main tactics to implement to measure the ROI in Content Marketing and generate awareness are: blog articles, news, press releases, and social media content.

2. Consideration.

It is to inspire potential customers to engage, read, download, comment, share, etc. It contributes to informed decision making , favorable comparisons , low bounce rate , social recommendations , and brand trust . The indicators to measure success in consideration are:

Increase in total page views.
Longer visits.
Low bounce rate.
Social metrics: number of views on a video, shares, positive comments/interactions.
The main tactics to implement to generate consideration are: “categories” on content pages, articles and news on the blog within the long tail , newsletters, FAQs, white papers .

3. Conversion.

At this stage of the funnel, the customer makes a purchase, or fills out a form to be contacted. This contributes to sales and leads . The indicators to measure conversion success are:

Increase in conversion rate, measured by sales or leads .
Detecting content sources that contribute to the conversion funnel.
Tracking social referrals from Facebook, Twitter, Pinterest, etc.
Measure subscriber vs. non-subscriber behavior.
After conversion, people share their experiences with others on blogs and social media. These discussions reference content, which builds links and positively impacts search and social media awareness . Quality content replenishes the funnel.