Tracking the Customer Journey

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Whether you handle lead nurturing yourself or employ an in-house sales team, the process is time-consuming and often difficult for startups to manage. With limited staff and resources, it can be difficult to follow up with the right leads at the right time. This means you miss out on sales opportunities, which can implode your conversion rate and explode your marketing and sales costs.

With a powerful CRM, you don't have to worry about lost leads: the software japan auto whatsapp number south africa does lead scoring for you and then automatically creates follow-up tasks that it assigns to members of your sales team.

This allows you to nurture leads effectively without having to remind individual team members of specific tasks. With a CRM, you can engage in more active dialogue with interested people, who then move through your sales funnel more quickly.

65 percent of sales professionals use a CRM tool

Personalized Marketing
Many companies use CRM and marketing automation tools to create tailored and individualized marketing campaigns. This is incredibly important because 71 percent of consumers today expect brands to provide them with personalized service.

First, segment your customer base based on past purchases, online activity, and other criteria—your marketing automation software can help you with this, too. Then you can send each group tailored content, product recommendations, and offers.

With a CRM, you can even automate your email marketing so that each person receives specific emails based on their interaction with your previous messages. Let's say someone opens one of your emails, clicks the CTA button, and visits a product page, but doesn't make a purchase. Your CRM can then automatically send that person a customized offer for that product to entice them to buy.

Workflow automation not only improves your lead nurturing, but also helps you get in touch with inactive leads or hesitant customers and thus improve customer loyalty.