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An acquisition strategy for a specific target
The Saint-Nazaire Renversante tourist office has, as you might expect, a target and an acquisition strategy that are a little different from an online store. Indeed, a large part of Jérôme's missions is to promote the Saint-Nazaire region and its various tourist destinations. There is therefore no direct sales objective, but rather to bring tourists to the Saint-Nazaire region , so that they buy from local players, for example.

To meet this objective, Jérôme deployed with SPREAD an acquisition strategy uae phone number example based on knowledge of his prospect. Indeed, his goal is to acquire a certain form of freedom from traffic generation platforms (such as Google or Facebook Ads), by capturing as many of his visitors as possible in his database. Thus, he can then monetize and continue the impact of each campaign by other means of contact, in particular email. How?

The first step for him and his teams is to collect consents, as well as key information on these profiles and to qualify them through game mechanics, newsletter subscriptions, in order to have a unified vision over time of each of its profiles. An important challenge for Saint-Nazaire Renversante that will allow them to create their own base of qualified profiles, to make them enter a customer life cycle and communicate in a personalized way with its new contacts, and maintain a regular and targeted relationship throughout the year.

Furthermore, after establishing this basis, the office was able to begin thinking about marketing segmentation and personalization, two essential concepts for guaranteeing the quality of its customer experience approach.