Branded content examples: 1 – Visual content to continue exploiting during 2014
Posted: Mon Dec 23, 2024 8:41 am
According to the data obtained during 2013, it is almost impossible not to think that almost all Branded Content will revolve around visual proposals , which are capable of attracting the eye of different users. Instagram is leading the way in this type of aesthetics, thanks to its successful system for sharing photographs and the imitated-to-the-point idea of turning them into an image with that “retro” touch, so popular these days.
In the case of Lexus, its updates revolve around photographs of new zealand business fax list the different car models. Their content is far from being photos taken by amateurs, but rather captures made by professionals, where the image quality is much higher.
Source: Instagram
It is not surprising then that a growing trend is to equip professional cameras with the possibility of having a WI-FI connection , in order to be able to share the snapshots taken at any time, whether as backstage, official photos or even "personal diary" style images. An excellent way to keep your fans updated with postcards at a higher level.
Branded content examples: 2 – Video content on the rise
But Instagram isn't just about still photos. Just a few months ago, taking Vine 's brilliant idea of giving users the ability to make their own videos from images, a growing number of updates are focusing on audiovisual content.
The results are mind-blowing: as more and more people are introduced to the art of moving images, marketing companies have the opportunity to repurpose YouTube videos to a different audience.
Google Plus: The peculiarities of Google's Social Network
Source: Meme Generator
In the midst of the competition to attract more users, Google is increasingly trying to make its own work by using Google Plus as another parameter when determining the positioning in the SERPs. But, apparently, even that does not work. In any case, we are far from highlighting the ailing image of Google's social network here, but rather taking a look at its strengths and weaknesses.
While it is true that different Content Marketing strategies can be successful, the big problem they face is the small number of users to achieve this, at least in terms of numbers. In addition, the number of Reshares that the campaign obtained was more than positive, and it is at this point where it becomes impossible to measure the number of comments and +1s of each of the Reshares .
It is also clear that Toyota's campaign was more targeted at its followers and consumers with content that was much more interesting for its audience. It focused much more on what they want, rather than getting more fans (data that can be seen in the variable "Followers Growth" in the first table).
In the case of Lexus, its updates revolve around photographs of new zealand business fax list the different car models. Their content is far from being photos taken by amateurs, but rather captures made by professionals, where the image quality is much higher.
Source: Instagram
It is not surprising then that a growing trend is to equip professional cameras with the possibility of having a WI-FI connection , in order to be able to share the snapshots taken at any time, whether as backstage, official photos or even "personal diary" style images. An excellent way to keep your fans updated with postcards at a higher level.
Branded content examples: 2 – Video content on the rise
But Instagram isn't just about still photos. Just a few months ago, taking Vine 's brilliant idea of giving users the ability to make their own videos from images, a growing number of updates are focusing on audiovisual content.
The results are mind-blowing: as more and more people are introduced to the art of moving images, marketing companies have the opportunity to repurpose YouTube videos to a different audience.
Google Plus: The peculiarities of Google's Social Network
Source: Meme Generator
In the midst of the competition to attract more users, Google is increasingly trying to make its own work by using Google Plus as another parameter when determining the positioning in the SERPs. But, apparently, even that does not work. In any case, we are far from highlighting the ailing image of Google's social network here, but rather taking a look at its strengths and weaknesses.
While it is true that different Content Marketing strategies can be successful, the big problem they face is the small number of users to achieve this, at least in terms of numbers. In addition, the number of Reshares that the campaign obtained was more than positive, and it is at this point where it becomes impossible to measure the number of comments and +1s of each of the Reshares .
It is also clear that Toyota's campaign was more targeted at its followers and consumers with content that was much more interesting for its audience. It focused much more on what they want, rather than getting more fans (data that can be seen in the variable "Followers Growth" in the first table).