To be clear: What type of services or products do you offer?

[roseline371274]

The second factor that tips the balance is the number of “Likes” with which users have evaluated you. In the Foursquare search results you will see that each business or place has a number of “hearts” that indicate how many people recommend it. Whether it is for services, prices, attention and a host of variables, customers once again have the upper hand when it comes to evaluating something. 

Finally, the last variable that will help you create a content marketing strategy and position yourself on Foursquare is the number of tips or “Tips” that consumers have made regarding your service. These are recommendations made by any of your users about different places. These types of reviews about what you offer can also help you differentiate yourself from the competition as long as your distinctive feature is mentioned in these comments. 

You can also offer some kind of reward in exchange for these tips : for the new zealand business email list last three years, the owner of the AJ Bombers burger joint in Milwaukee has been offering a free cookie for every Like or positive Comment on his restaurant. The result was 330 recommendations and the undisputed positioning of the business in his region.


You should keep in mind that promoting your brand will be very different depending on the type of service you offer. If it is a physical store where the consumer needs to go directly to the location to purchase the products, you must register your business on Foursquare indicating the name of your store, the sign (here it is important to carefully select the type of business you want to be identified with) and finally, the physical address where you are located.

Another point to keep in mind when creating a content marketing strategy is to detail as much data as possible in this case. Add a description (Hello SEO friends!) that helps differentiate you and position you at the same time. If possible, use the same one you have on your site or, if you want to take a risk and try another type of approach , experiment with another one.

Offer fun at your venue. Attract people with events
Never underestimate the power of a party to bring together not only friends, but also strangers. Meetings related to the product or service you offer are a clever way to make people aware of your brand and to give curious people access to information they otherwise wouldn't have access to.



Generating event updates  will not only gain you more exposure in the physical area, but will also increase your exposure within Foursquare. Keep in mind that these events will be saved in your venue's history, so it will also help expand the business's relevance in the future.

Indicate ALL the points where you offer your services
As obvious as it may seem, you will need to mark all the locations where what you offer can be purchased. Obviously, the more locations you have, the more expansion you will achieve and the more chances you will have of being found in the app explorer.