The recent 2021 Social Media Study by IABSPAIN states that 93% of the Spanish population uses the internet. Of that large percentage, 85% are social media users.
We are talking about nearly 27 million individuals, so the answer seems obvious, however, do you really need a website and social media for your business?
In order to answer this question, the first thing you need to consider is whether or not your target audience is part of the Internet population. Although the data seems to indicate that everyone is an Internet and social media user, that is not the case. There are still many people who are not familiar with the new virtual tools and, therefore, do not use the Internet on a daily basis.
Let's say, for example, that you have a tourism business aimed at a mature audience, commonly known as the elderly. Do you think that having a website and social media for your business would have any effect?
Get to know your social media audience
The first step you should take, therefore, before launching into landline number the creation of a website and social networks for your business is to investigate whether your target audience is present on the Internet. Finding out the audience of each network will be easy thanks to the different annual studies that advertising and marketing companies carry out, such as the one mentioned above by IABSPAIN.
Website and Social Networks
Dive into the web universe
Once you have confirmed that your target audience is an internet and social media user, it is time to launch yourself into the web universe. We know that, without any prior knowledge, the mere thought of having a website seems crazy, but “Keep calm”, we have the solution!
Here are three simple steps you need to take to become a digital expert and adapt your business to the new era:
Key steps to create your own web space
Getting started on the Internet, social media and digital devices
Before delving into the digital universe, you must have some basic knowledge that will help you understand how digital devices and the Internet work. With the Internet, Social Networks and Digital Devices course, you will be able to acquire the necessary prior knowledge and fully immerse yourself in the essential technologies to create your website and manage your social media profiles with ease.
Learn the basics of web 2.0 and social networks
There are currently many platforms available to create business websites, so it is important that you train yourself in Web 2.0 and Social Media Fundamentals to be able to identify, based on your needs, the one that best suits your business. In this course, you will also learn how to create your professional profiles on social networks, which will allow you to train yourself in both disciplines in just a few hours of free online training.
Generate web traffic and start converting
Attracting your target audience to your website and getting visitors to convert will be easy with the training we have proposed, but if you want to expand your knowledge, you can do so with the free online course on Online Marketing: Design and Promotion of Websites . In it, you will learn to develop a digital marketing plan that will help you devise the best strategy for attracting and retaining customers.
Take care of the security of your business website
As an extra step, we recommend that you train with our internet security course , to learn how to protect the security of your website and your social media profiles from cybercriminals who are so popular these days.