Pin your best posts to your profile
Posted: Mon Dec 23, 2024 8:16 am
18.
Every time users interact with you through a social media post, you are not only strengthening your online presence, but there is also a chance that they will visit your profile and click through to your site or content.
Make sure you take advantage of all the tools available to you so that your profile reflects what you want to communicate and directs traffic to where it interests you most:
Use something eye-catching as your cover photo, such as an image of one of your products or a promotional banner to highlight a sale.
Include links to your website in your bio or profile.
Strategically pin a featured post to the top of your feed.
While it can be tempting to pin a post about a product or promotion, it's also a good idea to highlight posts that have performed well.
These posts can still show an active audience, generate retweets, likes, and shares, rather than being buried beneath the rest of the content.
Learn more : Best time to post on Instagram in 2025
19. Join a Facebook group or create your own
Facebook groups are online communities where users share common interests. Being part of a group relevant to your industry and target customer can be a great way to connect with your audience.
The key is to add value with your participation, not to just jump right in and sell your products. Over time, you'll build relationships, gain credibility within the group, and spark a natural interest from other members in what you offer.
If you have the resources, creating your own canada phone numbers Facebook group can also be a great idea. For example, Bath 2 Basics runs the Lovers of Natural & Organic Skincare Facebook group , which has less than 300 members. This approach allows them to authentically and closely interact with their community, strengthen relationships, and keep their brand top of mind.
Bath 2 Basics Facebook Group
20. Organize a Pinterest scavenger hunt
A Pinterest scavenger hunt can be a very effective way to use Pinterest to improve engagement and capture the attention of your audience.
How it works: Collaborate with other brands or individuals and ask them to pin an image to one of their Pinterest boards. Each image will contain a clue that will lead participants to the next image in the scavenger hunt.
To get started, post an article on your blog explaining the dynamic and add a link to the first image. Users who follow all the clues and reach the last image will be redirected to a hidden page where they can enter their details and participate in the draw.
Social media marketing requires a creative touch
For social media marketing to be effective , it's not enough to schedule posts about your products, automate processes or curate interesting content. What's really important is to go beyond that: to understand, connect and respond to your audience and the world around them.
In a scenario where many brands use social media solely as a loudspeaker to promote their products, standing out requires building an authentic connection with your community. Adding a touch of creativity and a bit of joy to your everyday life can make all the difference and make your brand memorable.
More information
How to use hashtags to benefit your business on social media
How to get more reach on Twitter for your online store
What is Quora and how can it help you boost your business's online presence?
6 Sites to Start Creating and Sharing Content Without a Blog
Instagram introduces new advertising options with direct links to the brand's site
How to get followers on Tik Tok? 9 tips for success
Instagram Bio - Create the perfect text for your brand
9 Social Media Marketing Pros Share Their Best Tips for Entrepreneurs
Keys to good use of Twitter
Pop-Up Shop Creation Guide, Chapter 6 - Marketing for your Pop-Up Shop Pt. 2
Frequently asked questions about social media engagement posts
Why is social media engagement so important?
Social media engagement is essential to keeping your brand visible, building strong relationships with your customers and reaching new audiences.
Is it becoming increasingly difficult to generate engagement on social media?
Yes, getting engagement on social media is becoming more and more difficult due to increased competition, constant changes in algorithms, and the platforms' focus on prioritizing advertising revenue.
What is a good social media engagement rate?
A good social media engagement rate is one that is above average. Facebook's average rate is 0.08% , Instagram's is also 0.08% , X's is 0.045% , and TikTok's is 4.1% .
What is the best social media platform for engagement?
TikTok is the best social media platform for engagement, according to average referral rates. However, the most suitable platform for you will depend on the specifics of your unique business.
Every time users interact with you through a social media post, you are not only strengthening your online presence, but there is also a chance that they will visit your profile and click through to your site or content.
Make sure you take advantage of all the tools available to you so that your profile reflects what you want to communicate and directs traffic to where it interests you most:
Use something eye-catching as your cover photo, such as an image of one of your products or a promotional banner to highlight a sale.
Include links to your website in your bio or profile.
Strategically pin a featured post to the top of your feed.
While it can be tempting to pin a post about a product or promotion, it's also a good idea to highlight posts that have performed well.
These posts can still show an active audience, generate retweets, likes, and shares, rather than being buried beneath the rest of the content.
Learn more : Best time to post on Instagram in 2025
19. Join a Facebook group or create your own
Facebook groups are online communities where users share common interests. Being part of a group relevant to your industry and target customer can be a great way to connect with your audience.
The key is to add value with your participation, not to just jump right in and sell your products. Over time, you'll build relationships, gain credibility within the group, and spark a natural interest from other members in what you offer.
If you have the resources, creating your own canada phone numbers Facebook group can also be a great idea. For example, Bath 2 Basics runs the Lovers of Natural & Organic Skincare Facebook group , which has less than 300 members. This approach allows them to authentically and closely interact with their community, strengthen relationships, and keep their brand top of mind.
Bath 2 Basics Facebook Group
20. Organize a Pinterest scavenger hunt
A Pinterest scavenger hunt can be a very effective way to use Pinterest to improve engagement and capture the attention of your audience.
How it works: Collaborate with other brands or individuals and ask them to pin an image to one of their Pinterest boards. Each image will contain a clue that will lead participants to the next image in the scavenger hunt.
To get started, post an article on your blog explaining the dynamic and add a link to the first image. Users who follow all the clues and reach the last image will be redirected to a hidden page where they can enter their details and participate in the draw.
Social media marketing requires a creative touch
For social media marketing to be effective , it's not enough to schedule posts about your products, automate processes or curate interesting content. What's really important is to go beyond that: to understand, connect and respond to your audience and the world around them.
In a scenario where many brands use social media solely as a loudspeaker to promote their products, standing out requires building an authentic connection with your community. Adding a touch of creativity and a bit of joy to your everyday life can make all the difference and make your brand memorable.
More information
How to use hashtags to benefit your business on social media
How to get more reach on Twitter for your online store
What is Quora and how can it help you boost your business's online presence?
6 Sites to Start Creating and Sharing Content Without a Blog
Instagram introduces new advertising options with direct links to the brand's site
How to get followers on Tik Tok? 9 tips for success
Instagram Bio - Create the perfect text for your brand
9 Social Media Marketing Pros Share Their Best Tips for Entrepreneurs
Keys to good use of Twitter
Pop-Up Shop Creation Guide, Chapter 6 - Marketing for your Pop-Up Shop Pt. 2
Frequently asked questions about social media engagement posts
Why is social media engagement so important?
Social media engagement is essential to keeping your brand visible, building strong relationships with your customers and reaching new audiences.
Is it becoming increasingly difficult to generate engagement on social media?
Yes, getting engagement on social media is becoming more and more difficult due to increased competition, constant changes in algorithms, and the platforms' focus on prioritizing advertising revenue.
What is a good social media engagement rate?
A good social media engagement rate is one that is above average. Facebook's average rate is 0.08% , Instagram's is also 0.08% , X's is 0.045% , and TikTok's is 4.1% .
What is the best social media platform for engagement?
TikTok is the best social media platform for engagement, according to average referral rates. However, the most suitable platform for you will depend on the specifics of your unique business.