Eliminate untargeted clicks with ad optimization
Posted: Mon Dec 23, 2024 7:45 am
When targeting search queries, user clicks are usually expensive, and you want to pay only for targeted ones. To do this, you need to write a good ad text, since it is not always possible to achieve results with the settings of this highlighting advertising mechanism alone.
Eliminate untargeted clicks
One of the simplest and most effective ways to filter singapore mobile number sample out non-targeted clicks is to write directly in the ad what minimum budget you are taking for work.
For example, if you work only with large-scale projects, you can specify in this message - "Budgets from 500,000 rubles." This way you can filter out clicks from small business owners, i.e. non-targeted ones. Accordingly, if you specialize in small budgets, you can specify this in the ad.
However, you can filter out non-targeted clicks by other criteria. For example, you can specify the specialization of your project in the ad or name the services you provide.
Auto-targeting for non-overheated queries
If your field of activity involves high competition, you need to quickly navigate everything, including the selection of keywords for targeting. It is important to be quicker than competitors in finding such keywords that, at an average or low cost per click, bring good clicks on ads. Timely selection and launch of advertising for such not yet overheated queries can give you an advantage over competitors.
However, it is unlikely that you will be able to find such keys using Wordstat or other standard tools. An inexpensive tool that can really help solve this problem is autotargeting in Yandex.Direct.
Of course, many will disagree, because this automatic option can use a lot of non-targeted queries. However, if you use it correctly, you can filter them out and launch only on effective keywords.
Eliminate untargeted clicks
One of the simplest and most effective ways to filter singapore mobile number sample out non-targeted clicks is to write directly in the ad what minimum budget you are taking for work.
For example, if you work only with large-scale projects, you can specify in this message - "Budgets from 500,000 rubles." This way you can filter out clicks from small business owners, i.e. non-targeted ones. Accordingly, if you specialize in small budgets, you can specify this in the ad.
However, you can filter out non-targeted clicks by other criteria. For example, you can specify the specialization of your project in the ad or name the services you provide.
Auto-targeting for non-overheated queries
If your field of activity involves high competition, you need to quickly navigate everything, including the selection of keywords for targeting. It is important to be quicker than competitors in finding such keywords that, at an average or low cost per click, bring good clicks on ads. Timely selection and launch of advertising for such not yet overheated queries can give you an advantage over competitors.
However, it is unlikely that you will be able to find such keys using Wordstat or other standard tools. An inexpensive tool that can really help solve this problem is autotargeting in Yandex.Direct.
Of course, many will disagree, because this automatic option can use a lot of non-targeted queries. However, if you use it correctly, you can filter them out and launch only on effective keywords.