USP of famous brands
M&M
The famous American confectionery company M&M has a clear and to the point unique selling proposition:
M&M with its unique selling proposition, plays on the fact that most confectionery brands have products with a coating that melts in a few seconds.
M&M stands out from its competitors danish number phone thanks to its candies with a coating that preserves the chocolate inside and prevents it from melting (benefit) .
This is the unique and unmistakable character of M&M that for decades has made it the favorite brand for lovers of chocolate pralines and more.
Starbucks
“Expect more than coffee”
Starting the day with a good coffee is a practice followed by billions of people around the world.
But Starbucks is not limited to a simple coffee. In fact, the success of Starbucks is not only due to coffee or other drinks of the brand.
The added value of Starbucks is the environment it has managed to create. Most of Starbucks customers are students and workers.
In each Starbucks store there are several seats with free wi-fi and sockets to charge devices, as well as a careful selection of music.