How to reduce friction in your email newsletter sales funnel
Posted: Sat Feb 22, 2025 8:48 am
Segment your audience based on: Past Behavior: Consider their booking history, preferred travel seasons, and past interactions with your emails. Personal Preferences: Consider their preferred room types, amenities, and any special requests they have made during previous stays. Audience Segment Description Seasonal Promotion Examples Adventure Seekers Guests interested in outdoor and adventure activities. Off-season adventure packages, guided tours. Luxury Travelers High-income guests who prefer luxury and exclusivity.
Special holiday events, premium winter packages. Business turkey whatsapp number data Travelers Business travelers. Corporate retreat offers, loyalty rewards. Families Guests traveling with children or relatives. Family holiday packages, special summer prices for families. Tailoring Promotions to Segments Once you segment your audience, adjust your seasonal promotions accordingly. For example, send guests who have previously booked a stay during the winter season a “Winter Wonderland” package offer that highlights nearby winter events or special on-site events.
Integrating and Automating Seasonal Campaigns Leveraging Marketing Automation Marketing automation tools are invaluable for running your campaigns efficiently. They enable you to: Schedule emails in advance so they are delivered on time. Automate follow-up emails based on guest interaction, such as a thank you note after reservation confirmation. Integrate with other hotel systems for a unified approach to guest data and preferences. Best Practices for Campaign Execution To ensure your automated campaigns are successful, consider the following best practices: Timing and Frequency: Schedule your emails to coincide with observed booking patterns across different seasons.
Special holiday events, premium winter packages. Business turkey whatsapp number data Travelers Business travelers. Corporate retreat offers, loyalty rewards. Families Guests traveling with children or relatives. Family holiday packages, special summer prices for families. Tailoring Promotions to Segments Once you segment your audience, adjust your seasonal promotions accordingly. For example, send guests who have previously booked a stay during the winter season a “Winter Wonderland” package offer that highlights nearby winter events or special on-site events.
Integrating and Automating Seasonal Campaigns Leveraging Marketing Automation Marketing automation tools are invaluable for running your campaigns efficiently. They enable you to: Schedule emails in advance so they are delivered on time. Automate follow-up emails based on guest interaction, such as a thank you note after reservation confirmation. Integrate with other hotel systems for a unified approach to guest data and preferences. Best Practices for Campaign Execution To ensure your automated campaigns are successful, consider the following best practices: Timing and Frequency: Schedule your emails to coincide with observed booking patterns across different seasons.