Content creation tools
it is important to take into consideration, first of all, everything that is needed for its creation:
how you choose to position your brand online;
tone of voice you want to implement;
platform for which we will create content (each of them has different specificities and nuances: what works on Instagram, for example, may not necessarily work on TikTok or LinkedIn)
These elements are necessary czech telephone numbers to understand what editorial slant to give to your content strategy and provide a solid basis to start with content creation.
But there is another indispensable tool when it comes to creating, namely: inspiration. Although it is important for a brand to be unique, you can still draw inspiration from other companies that are successful on social media, or from what is trending at a certain moment, with Social Listening activities .
“Listening” to social platforms and the people within them is a fundamental step in creating functional content.
What is an Editorial Plan and How to Build It from 0 to 100
The Editorial Plan is a strategic document that allows you to translate the marketing strategy developed within the Social Media Strategy into action . On a practical level, it is a table in which various data must be entered.