Learn more about PPC and its Strategies

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PPC stands for Pay Per Click. PPC advertising is a core of various brands’ online marketing efforts that allows marketers to place ads on an advertising platform and pay the host of that platform every time their ad is clicked. Some brands go too hard with keywords, ranking high for a short period but blowing their marketing budget. On the other hand, some don’t bid enough and never find themselves achieving the conversion rates they hope for. The good news is that there is a smart bidding option that is readily available through Google Ads and offers a simple way to boost performance.

PPC Management Strategies are also available at the portfolio level, allowing you to apply machine learning to optimize all of your campaigns. You can focus more of your efforts on other marketing and conversion strategies knowing that clientele whatsapp numbers Google’s machine learning algorithm takes on a lot of PPC bidding. Google Ads currently offers smart bidding options to improve your PPC advertising.

1. Objective return on advertising investment
Target ROAS helps you maximize your campaign price based on how much revenue you'd like to earn for every dollar you spend on PPC advertising. After you enter your target ROAS, your Google Ads campaign will set bids for cost-per-click campaigns to hit this target. Target ROAS is highly dependent on your historical data. Google needs your campaign to have at least 15 conversions in 30 days to consume Target ROAS to optimize for search ads, and there are fewer for other ad types.

You need to achieve 50 conversions in 30 days before implementing Target ROAS bidding to get the best result. In this technique, the algorithm has data to learn from. According to Google’s internal research, this command technique can increase conversion value by an average of approx. 35%.

2. Target cost per acquisition
Target CPA allows advertisers to set a cost-per-acquisition goal they want to achieve with PPC advertising campaigns. Google's Smart Bidding algorithm aims to achieve conversions at an average cost equal to your Target CPA when you use this parameter as an optimization goal. By leveraging your historical data and contextual signals, Target CPA is an easy way to get more conversions for less by leveraging your historical data and contextual signals.

3. Target impression share
Not all PPC campaigns are ever focused on direct sales and conversions. Several brands try to increase the number of search ad impressions they take as a method to generate demand and awareness about a brand and its services. And these ads can prove to be operational in helping you gain new potential customers. To maximize your ad impressions in the target impression share of the SERPs, bidders will optimize your bids.

You can select to have your ads appear at the "absolute top" of the search results page, near the top, or anywhere on the page as part of this Smart Bidding strategy. Clients can adjust these targets as they see fit, so that their ads can appear at the top of some search results and in a sidebar on others.

In this strategy, device optimization can be especially important. Target impression share bidding improved total cost per click with both mobile and desktop devices. However, the campaign improved mobile spend by a remarkable 87% as bids were skewed toward lower-cost mobile users. It overrides your manual campaign bid adjustments because target impression share bidding is based on real-time data. The only exception is the ability to turn off mobile bidding.


4. Maximize clicks
Similar to Target Impression Share, Maximize Clicks as a Smart Bidding parameter is not essentially focused on increasing your conversion rate. However, this can still be a possible bidding strategy for your PPC campaigns.

Google adjusts bids to get the most clicks within the parameters of your average daily budget by maximizing clicks. Significantly increasing traffic to your website can serve as a valuable technique to gather data for future campaigns in the groundwork for transitioning to Target ROAS or Target CPA bidding. Getting more consumers to visit your website can strengthen your brand and help you build lists, an invaluable strategy for B2B companies that rely on more personalized sales calls.

PPC Hero found that while Maximize Clicks was generally successful in increasing the total number of clicks and was usually successful in reducing campaign costs per click, these campaigns could result in fewer conversions. Like Target Impression Share, Maximize Clicks campaigns should pay more attention to alertness and leads than actual sales.

This campaign option allows for some manual adjustments. This is the ability to schedule your ads to appear on specific days or times.

5. Maximize conversions
For conversion-focused digital marketers, capitalizing on conversions is a very attractive and interesting option. This PPC Strategy offering relies on a combination of historical data and background signals to optimize ad placement as with Target CPA and also Target ROAS. The big difference with Maximize Conversions is that it pays less attention to purchase costs and more to volume. When you are working with a small budget, this can be especially useful.

Increasing your sales volume in the early stages of your business will trigger word-of-mouth growth in the future. As more customers leave reviews of your products and share their impressions with others through word of mouth, this will make future campaigns more profitable thanks to the social proof you will have produced for your brand.

6. Organize your campaign
With many campaigns, hundreds of ad copies, and tens of thousands of keywords, keeping a close eye on each one can be overwhelming. Underperforming spend represents that your Google Ads spend has a low quality score or isn’t changing enough. As time goes on, keeping track of things becomes more and more overwhelming as you add news terms and copy every day. It can become unmanageable after a few years. You’ll also be able to save time and quantify your potential savings with the free SEISO Cleanup tool. Our insight, with numerous accounts audited monthly, is that marketers, on average, can save up to 32% of their spend with no impact on performance if they prune the right branches.