The 3 keys to choosing an advertising agency
Posted: Mon Dec 23, 2024 5:41 am
Today we will answer our opinion about the million dollar question, How to choose the perfect advertising agency for my business?
In order to choose the advertising agency that best suits the needs of our company, we must take into account a series of decisive factors, since making a poor decision can lead to great losses of money, time and frustration.
Below, we will analyze the 3 factors that we consider decisive when choosing an advertising agency that will help grow our business and improve results.
1. Specialization
cherrydeck rMILC1PIwM0 unsplash min
Specialization is one of the decisive factors and will depend on the current volume of business. We will have to choose between one company or another depending on the number of services we need , as well as a primary factor, the investment we plan to make.
Generally, if we are looking for an agency to architectural industry mailing list manage, for example, social networks, positioning for our web platform, advertising, email marketing, etc.
It will depend on the investment volume, since if we have a small investment volume (less than €1,500/month) we can opt for a 360 agency . This solution will provide us with a smaller amount of management, but generally, as they do not have a strong specialization, they tend to be meaningless once we move forward and invest a larger amount of capital.
On the contrary, when we have identified one or several channels that are interesting for our business and we are looking to significantly increase the budget, we should look for performance marketing companies in these channels, because the results are usually much higher.
We leave you a case study as an example of an advertising campaign carried out by a performance marketing company specialized in Facebook and Instagram Ads , The perfect advertising campaign for your e-commerce during the sales period.
2. Experience in the sector
jason goodman Oalh2MojUuk unsplash min
The next key factor in choosing the right marketing agency is experience in the sector .
When we make the choice we must be able to check what type of clients the agency works with , as well as some examples of success stories in the sector.
Since the results curve will be much smaller if the advertising agency has clients similar to our sector, it will be aware of advertising costs and will be able to make a strategic plan based on previous experience.
In order to choose the advertising agency that best suits the needs of our company, we must take into account a series of decisive factors, since making a poor decision can lead to great losses of money, time and frustration.
Below, we will analyze the 3 factors that we consider decisive when choosing an advertising agency that will help grow our business and improve results.
1. Specialization
cherrydeck rMILC1PIwM0 unsplash min
Specialization is one of the decisive factors and will depend on the current volume of business. We will have to choose between one company or another depending on the number of services we need , as well as a primary factor, the investment we plan to make.
Generally, if we are looking for an agency to architectural industry mailing list manage, for example, social networks, positioning for our web platform, advertising, email marketing, etc.
It will depend on the investment volume, since if we have a small investment volume (less than €1,500/month) we can opt for a 360 agency . This solution will provide us with a smaller amount of management, but generally, as they do not have a strong specialization, they tend to be meaningless once we move forward and invest a larger amount of capital.
On the contrary, when we have identified one or several channels that are interesting for our business and we are looking to significantly increase the budget, we should look for performance marketing companies in these channels, because the results are usually much higher.
We leave you a case study as an example of an advertising campaign carried out by a performance marketing company specialized in Facebook and Instagram Ads , The perfect advertising campaign for your e-commerce during the sales period.
2. Experience in the sector
jason goodman Oalh2MojUuk unsplash min
The next key factor in choosing the right marketing agency is experience in the sector .
When we make the choice we must be able to check what type of clients the agency works with , as well as some examples of success stories in the sector.
Since the results curve will be much smaller if the advertising agency has clients similar to our sector, it will be aware of advertising costs and will be able to make a strategic plan based on previous experience.